Hello, world.

Welcome to discover your talent, do what you love.

Number 611.

I'm your host, Don Hutchison.

Every Monday and Wednesday, I interview someone around the world who's discovered

their talents to do work they love to create a life of success, satisfaction, and freedom.

On Fridays, I interview a well-known expert from the fields of personal or business development

who share experiences, tools, and insights to help our listeners along their journeys.

I'm delighted to bring you our featured expert Jeffrey Shaw. Welcome, Jeffrey.

Well, thank you for having me. I'm pleased to be here. We're delighted to have you on the show.

Having a keen eye isn't just for what one sees, but also for what one senses.

Having been one of the most sought-after portrait photographers in the U.S. for more than three decades,

Jeffrey Shaw uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their secret language.

Jeffrey is host of the popular business podcast Creative Warriors,

a business coach for entrepreneurs and author of the book, Lingo, discover your ideal customer's secret language and make your business irresistible. Well, speaking of your book, today's topic is

how to speak the secret language of your ideal customer, which couldn't be a more valid and timely topic.

So take the stage and set up the situation for us.

Well, I'm glad you just deemed it as a timely topic because I think it is.

I mean, one of my dreams, if you will, is that lingo, the idea of lingo becomes the new

buzzword in marketing and business.

That's how I see it.

I see it as the evolution of what has been commonly referred to as buyer personas and avatars. And I'm excited about

...