61: Judge a Book By HIS Cover with John Vairo Jr

Caviar Dreams, Tuna Fish Budget with Margaret Josephs

Dear Media

Society & Culture, Business

4.7 • 760 Ratings

🗓️ 3 March 2021

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Vairo Jr is immediately identifiable with his fabulous signature facial hair and incredibly chic and unique sense of style. He exudes creativity and style and in his role as art director at Simon and Schuster he is trusted by authors, celebrities, musicians and models to create a cover that speaks as much to their story as the audience it draws in. Navigating seamlessly between his vision, the author's direction and the constraints of creating a bestseller, John truly is the ultimate! It was always a dream to work with him and Margaret had the opportunity when creating her own cover for caviar dreams tuna fish Budget and we are grateful now to check that off our list of goals and are blessed to call him friend! Join us as we talk about the importance of image, branding yourself to success, pop culture icons and the overuse of the word iconic in today’s Insta famous society See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Do you dream of being CEO of your own empire, running your own company, achieving your life's goals, yet wake up in a cold sweat?
0:08.2	Next, the last night's take out leftovers and a pile of bus ticket stops?
0:12.6	You are not alone. Like many others, you are suffering from a classic case of caviar dreams, tuna fish budget.
0:19.9	I'm Margaret Josephs.
0:21.5	And I'm Lexi Bobbuto.
0:22.7	And every week, we'll be talking to influencers, trailblazers, disruptors, and risk
0:27.0	takers who'll share their own journey to Caviar Dreams on a Tuniffish budget.
0:32.0	Side effects may include increased motivation, boundless happiness, and a fast-track to success.
0:35.8	Hello, Caviar Dreamers.
0:36.9	Hello, Caviar Dreamers. Hello, Caviar Dreamers.
0:39.0	Today we have John Barrow, Jr.
0:41.9	Yes, he is the creative director, the art directive for Simon and Shoester Books,
0:47.3	gallery books.
0:48.5	Yes.
0:49.1	A huge position.
0:50.9	You will recognize him from episodes of Housewives. He was with Erica Jane when she did
0:56.6	her book cover. He's a fabulous mustache. And he was with Teresa. He was. Yeah.
1:02.0	Teresa Judey's amazing. He gets your branding and your image. Whatever the book is trying to convey,
1:09.6	he makes sure it comes across on the cover.
1:12.7	And that's no easy task, just so you know. You have to be super creative, have vision.
1:17.4	And also connect with the people that you're representing because the book cover is the first
1:25.3	thing somebody sees when they go to pick up a book.
	...

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