61: How to Create a Compelling Brand For Your Business

She Means Business Show

Carrie Green

Womenledbusiness, Femaleceo, Entrepreneurship, Womanceo, Business, Femaleentrepreneur, Businesswomen, Womeninbusiness, Marketing, Womenentrepreneur, Womanentrepreneur

4.9 • 628 Ratings

🗓️ 17 January 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Creating a compelling brand is so important for developing the story of your business and, ultimately, winning customers. But there's more to it than simply choosing your fonts, colour palette and art style.

Here is my breakdown of the questions you need to ask yourself and the actions you need to take in order to develop a successful, compelling and incredible business brand:

1 - The brand is the personality, the heart and soul, the feeling of what a company is.

2 - If you position your brand’s values clearly, it creates a platform for customers to identify with.

3 - Ask yourself what values you actually want to infuse into the essence of your business.

4 - Be clear with the voice of your brand; this will help customers to emote and identify with it.

5 - Ask who your audience actually are. Build a brand according to their perspective.

6 - Create avatars of your ideal customers. Who are they? How do they live? What are they like?

7 - Who is this person in relation to who your company are? How can you help to serve them?.

8 - There is no such thing as a unique message, only unique messengers.

9 - Get involved with designing; as the founder, it is your vision.

10 - If your strength is not in creative thinking, outsource the design tasks to an amazing creative.

11 - Don’t compare your Chapter One to someone else’s Chapter Twenty!

12 - Use tools like Canva to do a lot of the heavy lifting for you when designing.

13 - Put together a brand mood-board so your design style is consistent and in line with your voice.

I hope these tips really help you to create the brand of your dreams. I know that for me, building a brand has been one of the most exciting and fun aspects of developing the Female Entrepreneur Association, and I really hope you get as much joy from the process as I did! Carrie xx

Download the free 28 Day Business Blueprint here! https://femaleentrepreneurassociation.lpages.co/smb-free-audio/

Transcript

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0:00.0	Hello, it's Carrie here and welcome to the She Means Business podcast.
0:08.0	This is where I talk all about how you can turn your ideas into reality and build a wildly
0:12.7	successful business. If you haven't already read my book, She Means Business, then definitely
0:16.8	check it out. I have so many amazing bonuses that go along with it. You can find it on
0:21.5	Amazon and Audible. For now, get ready to be inspired. I really hope that you love this episode.
0:26.6	Beep-peep. What do you think of brand is? The brand is like the personality, the heart and soul, the whole feeling of what the company is.
0:45.3	Often people associate brands with like colours or fonts or like a certain distinct look.
0:51.3	And that is definitely forms part of the brand but then what else
0:56.6	builds up a brand it is you know what what the company stands for what the
1:03.2	company stands for and what the mission and the vision of the company is and the
1:09.6	values of the company and you know all the company is and the values of the company and, you know,
1:12.2	all the stuff that makes it what it is. When somebody is really clear with their business with
1:17.4	what it stands for, it creates a platform on which other people can stand, you know, with it.
1:25.2	So that's why companies that, example have a strong focus on say
1:32.3	the planet and saving the planet looking after the planet. It might not be related to anything
1:37.8	to do with the planet but other people believe in that thing in that too and want to save
1:42.8	the planet and believe in,
1:49.7	you know, being green, eco-friendly, all that kind of stuff. And the people who believe in that will prefer to stand with that brand because they believe in what it believes in. What is at the
1:55.0	heart and soul of this business? What is the mission and the vision of this business? What does
1:58.3	company stand for? What are the values of it?
2:01.1	Like, what values do I want to bring and like infuse into it? When we show up for our audience,
2:07.2	like, how do we want to show up? Who do we want to be for them? So, for example, with FBA,
	...

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