meta_pixel
Tapesearch Logo
Log in
Modern Wisdom

#609 - Uri Gneezy - How To Understand Psychological Incentives

Modern Wisdom

Chris Williamson

Society & Culture, Health & Fitness

4.74.6K Ratings

🗓️ 1 April 2023

⏱️ 79 minutes

🧾️ Download transcript

Summary

Uri Gneezy is a behavioural economist, a professor at the University of California and an author who's research focuses on human incentives.

Incentives encourage humans to do things. But they're not as straight forward as you might think. They often have unintended and disastrous consequences for our personal lives, businesses and societies. Basically, a bad incentive is worse than no incentive at all.

Expect to learn why paying citizens 10p for a rat tail is a bad idea, how fining parents for taking their kids on holiday results in more kids missing school, why the Toyota Prius won because of its strange design, how reframing discounts can rapidly change behaviour, why Peloton's sales went up when they increased the price, why Coke machines have an outdoors thermometer on them and much more...

Sponsors:

Get 83% discount & 3 months free from Surfshark VPN at https://surfshark.deals/MODERNWISDOM (use code MODERNWISDOM)

Get $100 discount on the best water filter on earth from AquaTru at https://bit.ly/drinkwisdom (discount automatically applied)

Get 20% discount on all Keto Brainz products at https://ketobrainz.com/modernwisdom (use code: MW20) and follow them on Instagram at https://www.instagram.com/ketobrainz/

Extra Stuff:

Buy Mixed Signals - https://amzn.to/40pQ4Tj

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

-

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact/

Transcript

Click on a timestamp to play from that location

0:00.0

What's happening people? Welcome back to the show. My guest today is Uri Neesey. He's a

0:05.1

behavioral economist, a professor at the University of California, and an author whose research focuses

0:10.8

on human incentives. Incentives encourage humans to do things, but they're not as straightforward

0:16.8

as you might think. They often have unintended and disastrous consequences for our personal

0:21.3

lives, business, and societies. Basically, a bad incentive is worse than knowing incentive at all.

0:28.1

Expect to learn why paying citizens ten pens for a rat tail is a bad idea. How finding

0:34.0

parents for taking their kids on holiday results in more kids missing school. Why the Toyota Prius

0:39.7

won because of its strange design. How reframing discounts can rapidly change behavior. Why

0:44.9

peloton sales went up when they increased the price. Why Coke machines have an outdoor thermometer

0:52.1

and much more. In other news, this episode is brought to you by Surfshark VPN. Protect your

0:59.2

browsing online and get access to the entire world's Netflix library for less than the price of

1:03.7

a cup of coffee per month. If you're using a public Wi-Fi network like a library or a cafeteria or

1:09.7

a university, the internet admin can see all of the data going back with them forward between

1:14.5

your computer and the internet, and you do not want that. Also, your internet service provider can

1:19.3

see all of that data and sell it to advertisers that target you with ads. Websites are split testing

1:24.0

you on prices for products that you are already buying. But most importantly, you don't have access

1:28.7

to the entire world's Netflix library. And by using Surfshark VPN, not only do you secure your

1:33.9

browsing, but you can change your location to anywhere else in the world and immediately get access

1:38.3

to their Netflix library like America's where they've got Way more Marvel series and movies than

1:43.1

you've got anywhere else in the world. All of this is available across unlimited devices. Your phone,

1:48.6

laptop, iPad and even your smart TV, plus there is a 30-day money back guarantee, an 83% discount

1:55.5

and three months free. If you go to surfshark.deals slash modern wisdom, that's surfshark.deals slash modern wisdom.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Chris Williamson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Chris Williamson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.