#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 27 November 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, those who fail to adapt may find themselves left behind. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today we’re diving into the future of marketing with Izabela Misiorny, Chief Marketing Officer at Siteimprove. We’ll explore how marketing strategies must evolve to stay ahead, from upgrading the funnel to mastering AI tools and creating quality-first content. RESOURCES Siteimprove website: https://www.siteimprove.com Optimizely website: https://www.optimizely.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that
0:21.9	make brands successful, scalable, customer-focused, and sustainable. This is what makes an
0:26.9	agile brand. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing
0:32.7	operations, and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.3	an industry leader in full-stack technology services, talent services, and real-world application.
0:45.0	For more information, go to teksystems.com. Now let's get on to the show.
0:52.9	Is your marketing team ready for the future? As the lines between physical and digital blur and
0:57.7	buyer journeys become more non-linear than ever, those who fail to adapt may find themselves
1:02.7	left behind. I'm here at Opticon 2024 in San Antonio, Texas, and getting the opportunity
1:08.2	to see a lot of inspiring ideas from some of the world's
1:11.2	leading brands and hearing all about Optimize Lee's platform and how it enables one-to-one
1:15.8	personalization, streamlined content operations, and incorporates the latest generative AI features.
1:22.3	Today we're diving into the future of marketing with Isabella Michorni, chief marketing officer
1:27.1	at Site Improve.
1:28.3	We'll explore how marketing strategies must evolve to stay ahead, from upgrading the funnel
1:32.6	to mastering AI tools and creating quality-first content. Isabella, welcome to the show.
1:37.7	Thank you so much. I'm excited to be here. Yeah, looking forward to talk about this with you.
1:42.1	Before we dive in, why don't you start by telling us a little bit about yourself and your background?
1:47.0	Yes, so my name is Isabella Michornay and I'm the chief marketing officer at Side Improve.
1:52.0	And I've been at Side Improve for almost five years now, and it's been an incredible journey because we are here at Side Improve.
	...

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