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The Amy Porterfield Show

#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield)

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.95K Ratings

🗓️ 29 August 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough audience to create a successful digital course? Well, you're not alone.  Over the years I’ve found that many of my Digital Course Academy students started off feeling this way -- but still go on to create wildly successful digital courses.  One of these students is Jan Ditchfield, a former award-winning fundraiser and revenue generation strategist. Burnt out from being told what to do at her 9 to 5, she took a leap of faith and ventured into the world of entrepreneurship and digital courses. What I love about her story is that Jen had a small email list and small social media following – yet she managed to rake in an impressive $18,425 from 29 enrollments -- completely ad-free – in her very first launch.  Since joining Digital Course Academy, Jan's journey has led her to over $145,000 in revenue, and she's well on her way to a multiple 6-figure business. How incredible is that? In this episode, you’re going to hear more about Jan’s story, and how she blew the idea that you need a massive email list to achieve substantial revenue completely out of the water.  Jan’s journey is sure to leave you inspired! As you listen, I hope you start dreaming big, and consider the immense potential your small email list holds. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

Before we dive in, I wanted to let you know that my live digital course creation bootcamp

0:05.7

is back and officially open.

0:08.4

Last year, we helped people go from no course at all or a course with less than thrilling

0:13.5

results to having the foundations of their course completed and a clear action plan as

0:18.5

they move toward their launch date.

0:21.0

Inside the bootcamp, you will get live guidance and accountability from me and my team to help

0:27.4

you nail down your digital course topic, figure out what type of course to create, how to

0:33.0

price your course, and how to grow an audience so that you have people to market to when

0:38.4

you are ready to launch.

0:40.2

All of this so that you feel 100% confident that you're working towards creating a digital

0:44.9

course that people want and will happily pay for, without having to carve a huge chunk

0:50.8

of time out of your calendar to get it done.

0:53.5

So go to emuporterfield.com forward slash course to save your spot.

0:58.2

Enrollment is only open for a few days and spaces will fill up fast.

1:02.2

So go to emuporterfield.com forward slash course.

1:06.0

She launched this course with only, now get ready, 557 subscribers on her email list

1:13.1

and an Instagram following of 1,689.

1:18.4

So that's not a really big email list and that's not a huge Instagram following.

1:23.0

So she generated $18,425 with 29 enrollments.

1:30.7

This was without paid advertising.

1:33.9

So let me pause here, my friend.

1:36.2

You do not need thousands of people on your email list to generate significant revenue.

...

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