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The Amy Porterfield Show

#600: Switching Your Niche: How To Know If It’s The Right Move For Your Business

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.95K Ratings

🗓️ 22 August 2023

⏱️ 33 minutes

🧾️ Download transcript

Summary

Unsure about switching your business niche? Here’s what you need to know There’s a five-letter word that gets thrown around all the time in the entrepreneurial world, and for good reason. The word I’m referring to is N-I-C-H-E, and the reason that it’s talked about so much is that having a niche -- or a thing that you’re known for in business -- is incredibly important if you want to stand out from the pack and serve your audience at the highest level. But what if you feel like your digital course niche simply isn’t working for you? Maybe you’re not selling very much, or something just feels off about it. The question becomes whether you should keep on keepin’ on with your current niche, or move on to something different.  And that’s what today’s episode is all about. The decision to change your niche can be a tough one, sweet friend, so I’m going to walk you through some things that might make the process a little bit easier for you.  You’ll hear:  4 questions to ask yourself before you switch your niche  My experience with switching niches early on my business How to carry the momentum of your current niche into your new one What you can expect if you switch to a niche that’s entirely different I promise, this episode might just be the gut check that you need if you’re thinking about going in a different direction. So pop in your earbuds, and give it a listen!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

Digital course myth number one, you need a big name, a bunch of testimonials, or many, many years of learning and studying your craft to create a successful digital course.

0:14.0

That is not the truth, but here is the truth.

0:17.0

All you need to be successful with a digital course is to have achieved results for yourself or for a client or for someone in your life.

0:26.0

And you've got to be willing to teach how you got those results in a framework that your future students can understand.

0:33.0

And don't worry, it's easier than you think I can promise you that.

0:38.0

So I created a free guide called surprisingly simple ways to turn your knowledge into a digital course.

0:45.0

And it's going to help you package your knowledge into a digital course you can sell over and over again.

0:51.0

So inside you'll find the four groups of people seeing the most impact in profit with digital courses.

0:58.0

And you'll be able to study real life examples of how each of these course creators broke their knowledge down into modules and lessons for their students to follow.

1:08.0

So once you've seen how others have done it, all you've got to do is follow my sample module that I'm going to provide to you and you can start creating a course outline of your own.

1:18.0

And when you begin to see your digital course come to life, there will be no more doubting your abilities, no more wondering if you have what it takes.

1:27.0

Just pure confidence that you can create results in people's lives and sell the digital course content you believe in with all your heart.

1:35.0

So go to Amy Porterfield dot com forward slash knowledge to get your free guide and get started with your digital course today.

1:43.0

That's Amy Porterfield dot com forward slash knowledge.

1:47.0

Let's say that you're stealing your nine to five job, but you're starting to build out a platform.

1:53.0

Maybe you're even podcasting in a specific niche that you really feel passionate about and you're just not getting any traction.

2:01.0

Or maybe you've already left a nine to five, you're on your own.

2:04.0

You are building your business, but things just aren't clicking.

2:08.0

You're in that season of frustration and struggle and you've chosen this niche based on your expertise and your knowledge and the results.

2:16.0

Maybe you've gotten for yourself that you want to teach other people how to get, but it's just not working.

2:21.0

You're not making the kind of money you need to make.

2:23.0

You're not building your audience, at least not at the pace that you were hoping to build and you're thinking, did I choose the wrong niche?

...

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