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The Side Hustle Show

600: $500k from a $9 membership

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.71.6K Ratings

🗓️ 14 March 2024

⏱️ 54 minutes

🧾️ Download transcript

Summary

Liz Wilcox found herself at a crossroads. With a growing email list of beginners wanting to learn about email marketing, she knew she wanted to find a way to step away from client work within a couple of years. She had just signed a huge copywriting contract worth $20,000... her biggest one yet. But instead of excitement, all she felt was dread about the massive project she now had to take on. And as a single parent, she knew the importance of creating a business that would support her lifestyle and allow her to be present for her family. This is where the idea of "low cost = low responsibility" appealed to her, as it would allow her to serve her audience at LizWilcox.com while maintaining a manageable workload. So Liz had the idea to create her flagship offer The Email Marketing Membership - a set of done-for-you email newsletter templates that members could access for just $9 per month. Tune in to Episode 600 of the Side Hustle Show to learn: How to come up with ideas for your own recurring revenue membership How Liz built her own email list and audience How to improve retention and continue delivering value to members Full Show Notes: $500k from a $9 membership New to the Show? Get your personalized money-making playlist here! Sponsors: US Bank — Get a 75,000-point sign-up bonus with the US Bank Business Altitude Power World Elite Mastercard, and earn 2X points on everything you buy for your business. Squarespace - Start building your professional website today! Airbnb - Start an Airbnb business and earn money as an Airbnb Host! This is Small Business Podcast - Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success!

Transcript

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0:00.0

Half a million dollars from a nine dollar membership. What's up, what's up,

0:04.8

what's up, Nick Loper here. Welcome to the Side Hustle Show part of the

0:07.8

entrepreneur podcast network because your nine to five may make you a living.

0:12.2

If you're five to nine may make you a living.

0:12.6

5 to 9 makes you alive.

0:14.6

Killer story for you today.

0:16.2

My guest went from blogger to freelance copywriter to running a multi six figure

0:21.6

membership starting without a huge audience and without a huge price tag.

0:27.0

Stick around in this one we're talking about how to come up with ideas for your own recurring

0:30.4

revenue membership, how to find your first customers,

0:32.9

and how to grow this thing, so replaces the day job,

0:36.2

and then some.

0:37.1

She is super prolific, and lots of mutual friends,

0:40.2

but our paths have not crossed until today,

0:42.0

so I'm excited for this one from

0:43.7

Liz Wilcox.com the Fresh Princess of email and season 46 of survivor do not

0:50.5

see that coming Liz Wilcox welcome to the Side Hustle Show.

0:53.0

Oh my gosh, Nick, I feel like I finally made it in life.

0:57.0

I am on the Side Hustle Show and I am ready to rip.

1:01.0

Well, I am flattered by that. Thanks so much for tune it in and help it

1:04.2

spread the word over the years. This membership is $9 email marketing

1:09.1

template membership has an interesting origin story because it's like almost the opposite of what you'd

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