#60: The 3-Phase Messaging Campaign That Fuels Sales

The StoryBrand Podcast

StoryBrand.com

Marketing, Business

4.7 • 2K Ratings

🗓️ 23 February 2026

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live

You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention?

In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next.

Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com

Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework

Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Transcript

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0:00.0	There's three phases of a messaging campaign.
0:02.5	People get curious. They want to know more, and then they buy.
0:05.5	Curiosity phase is the most important phase.
0:07.9	And when I'm talking about curious, that's what I'm talking about.
0:09.3	They stop and say, wait, say that again.
0:11.3	Wait, this looks good. Wait, I'm going to open up this email.
0:13.6	I'm convinced that most businesses can double in revenue if they just get their curiosity soundbites right.
0:21.7	If you have ever struggled to explain what your business does or you felt like your
0:26.1	marketing should be converting better than it is, this might be the most valuable two days
0:31.0	you spend this year.
0:32.5	Story brand your business live.
0:34.2	It's a two-day in-person workshop happening May 7th and 8th in Nashville.
0:38.7	That's not a conference. It's a working session where you will build clear messaging for your
0:43.4	business, create five survival soundbites that you can use immediately, and get direct
0:48.1	feedback from Story Brand certified guides who are in the room with you until your message
0:52.9	actually makes sense to customers.
0:55.1	So far, all of this year's workshops have sold out, so don't miss your chance to attend this
0:59.7	May. If you want marketing and messaging that is simpler, clearer, and more effective, just go
1:04.8	to storybrand.com slash live and join us in Nashville this May.
1:11.3	You're listening to the Storybrand podcast based on Donald Miller's best-selling book,
1:16.3	Building a Story Brand.
1:18.0	The Story Brand framework is made up of seven key elements, all of them anchored in one
	...

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