Hey guys, it's Kathy. I wanted to share some bonus episodes with you from my bootcamp that I'm doing.

We're talking all about what it takes to create a successful podcast that you love,

that makes an impact, and that can help you build the abundant life you've always dreamed of.

It's completely free to join the bootcamp, so if you want to be there live and you want to hear

what's going on every single day, you can sign up at kathyhard.com slash bootcamp. So

here's a piece from yesterday's discussion. I hope you enjoy it.

Hi guys, we are live for day two, and we're so excited to be here. So you guys, today we are

going to go further on this journey. Yesterday, we talked about podcasting, and we talked about why?

Why? Why podcast? Why go ahead and have a podcast? And we talked about because it's about intimacy,

and we talked about how we live in a time where there is an empathy deficit, and we talked about

how needed that is, and we talked about the growing market of podcasts because people are so thirsty

for connection. And I'll tell you what's interesting is, so it used to be right that we don't

all watch television. We talked about that, and it used to be that advertisers used to spend a lot

of money on TV advertising. But we now see, and if you read this and you study this and you look

at the data, everyone says, look at the data. Advertisers are spending more and more and more and more

money where in podcasting because of the engagement of the engagement, right? And so they find that

people listen to podcasts are like 60% more likely to buy something because they heard about it on

a podcast, because again, it's the depth, it's engagement. So we're going to talk today about

engagement. We're going to talk today about engagement. And I think that that's going to blow your

mind in the best way, because it's going to help you see what's really doable, because I think what we

tend to do a lot, which is really not helpful, is we overestimate what it takes to do it, to make it

worthwhile. And we underestimate what we can do if we actually focus on the right stuff.

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