This is the GaryVee Audio Experience.

What's up podcast?

This episode is a YouTube Archives clip from January that features six of Gary's strategic

ways to sell without selling.

Each is so important and can really help you win in the macro.

Hope you enjoy and let us know what you thought on Twitter by tweeting at GaryVee.

Number 1.

Brand is greater than sales.

This answer focuses on why branding is more important than monetization.

If you're selling self-published books and digital courses, you're limiting the upside

of your speaking career because you're doing sales over brand.

The reason I'm one of the highest paid speakers is because all of you are so bought into

me because I don't sell you a thousand dollar thing that you will do something like this

or you will pay two thousand bucks to get a ticket to a bit like.

So one of the things to think about, you it's your business, you have options, you have

more like what I had, which is you have economics in the business that are doing well.

I would tell you to not monetize your audience for as long as you possibly can because that's

going to build more economics in the back end, but I do.

I only build brand because it's not selling it.

I'm going to use it.

Now the one caveat to that is you need enough sales so you don't go out of business in your

ideological marathon, right?

...