#6: Learning From a Hard Core Life with Alan Sussman

JAYSON WALLER UNLEASHED

Jayson Waller

Business, Society & Culture, Entrepreneurship

4.4 • 649 Ratings

🗓️ 26 March 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alan Sussman has been intertwined with the success of countless Detroit-area entrepreneurs as founder and CEO of the Sussman Agency. But that journey to the top was never, ever easy. Sussman tells True Underdog Jayson Waller and co-host John LeBlanc about the time he ran away from home at age 14 to avoid an abusive father, and how he found his path to success with sheer determination and grit. Sussman also gives valuable life lessons learned from 56 years of being in business, first as a partner in a recording studio, and then as a creator of jingles before diving deeper into advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	True underdog.
0:03.0	I am.
0:04.0	I unleash the power with him.
0:07.0	I feel the movement, baby.
0:08.0	True.
0:11.0	Underdog. True underdog unleash the power within.
0:15.0	Jason Waller here with co-host John LeBlanc.
0:21.2	We've got a special guest today, the Alan Susman.
0:25.8	Alan, how are you doing today?
0:26.9	I'm good.
0:27.8	Good, I'm alive.
0:28.8	You want to go by Alan, Al, A, what?
0:30.8	People call me the Sus.
0:32.0	The Sus. We'll go by the suss today. I like it.
0:34.0	All right. So can you give us maybe a 60 second infomercial of who suss is?
0:42.0	That's it. it.
0:43.0	There you go.
0:44.0	Who is he?
0:45.0	He's a guy who was born and raised in Detroit.
0:49.0	1945 I was born.
0:51.0	That's a long time ago. I left home at 14, ran away, and from the last who knows
0:59.1	how long I've been trying to build a business. Been in business 56 years. That's a long time and that's who I am. I'm who, what I do is who I am. So I have an
	...

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