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heretics.

594. I Built Ted Baker - Then Got Taken Down Over Hugs? - Ray Kelvin FINALLY Speaks Out

heretics.

Andrew Gold

Personal Journals, Documentary, Society & Culture

4.4 • 968 Ratings

🗓️ 30 November 2025

⏱️ 68 minutes

🧾️ Download transcript

Summary

In this rare and deeply personal conversation, Ray Kelvin - founder of global fashion brand Ted Baker — breaks his silence for the first time. After decades of avoiding interviews, he speaks openly about the rise of Ted Baker, the culture he built, the controversies that ended his tenure, and the emotional cost of losing the company he created. SPONSORS: Use my code Andrew25 on MyHeritage: https://bit.ly/AndrewGoldDNA  Grab your free seat to the 2-Day AI Mastermind: https://link.outskill.com/GOLDNOV4  Start fresh at tryfum.com/products/zero-crisp-mint . Over 500,000 people have already made the switch — no nicotine, no vapor, no batteries. Just flavor, fidget, and a fresh start. Get up to 45% off Ekster with my code ANDREWGOLDHERETICS: https://partner.ekster.com/andrewgoldheretics  Plaud links! Official Website: Uk: https://bit.ly/3K7jDGm US: https://bit.ly/4a0tUie  Amazon: https://amzn.to/4hQVyAm Get an automatic 20% discount at checkout until December 1st. Cut your wireless bill to 15 bucks a month at https://mintmobile.com/heretics  Ray addresses the origins of the brand, the unconventional “hug culture,” the online petition that escalated during the MeToo era, and the accusations that ultimately forced him to step down. He discusses criticism over physical boundaries, workplace culture, PR practices, and long-running myths that surrounded him — including stories about hugs, neck-stroking claims, alleged whispering, lap-sitting rumours, and more. This conversation also explores his leadership style, the pressures of running a public company, how quickly public sentiment can shift, and the human consequences of Ted Baker’s collapse. Ray describes the impact on thousands of employees, the strain on his personal life, and the condition that affected his hands during the period everything changed. He also reflects on difficult moments — confrontations, workplace expectations, and accusations from former staff — sharing his own recollections and regrets. In one of the interview’s most striking moments, Ray speaks about the emotional toll, the cultural climate at the time, and why he believes the world “changed overnight.” Candid, uncomfortable, and surprising, this is the first time Ray Kelvin has ever told the full story of what happened — in his own words. #TedBaker #RayKelvin #Heretics Join the 30k heretics on my mailing list: https://andrewgoldheretics.com  Check out my new documentary channel: https://youtube.com/@andrewgoldinvestigates  Andrew on X: https://twitter.com/andrewgold_ok   Insta: https://www.instagram.com/andrewgold_ok Heretics YouTube channel: https://www.youtube.com/@andrewgoldheretics #GenderDebate #TransDiscussion #HereticsPodcast Chapters: 0:00 Ray Kelvin Highlights 1:20 Why Ray Kelvin is Speaking Now 4:20 Why Ted Baker Had NO Private Offices 5:20 Who Actually Was Ted Baker? 9:35 The Fascinating Stories of Ted Baker 13:35 Ted Baker Went Public…Scrutiny 20:35 The Truth About The Hugs 22:20 The Organise Petition 25:35 Andrew Reached Out To Organise 29:05 Accusations: Whispering In Ears 32:35 Press-Ups When Late? 35:35 Pushing Employee Up Against The Wall 38:35 The Dirty Joke Business Card 41:35 Not One Person Said This 45:35 Glassdoor’s Rating 48:05 Witch Hunt For Jewish Bosses? 49:05 Lumped In With Philip Green 52:35 Different Times 54:35 Taking Care Of Sick Employee 56:35 The Woman Sat On Ray’s Lap? 59:35 Offence Culture 1:01:35 How Difficult This Was For Ray 1:06:45 A Heretic Ray Kelvin Admires Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

You know, when I started this podcast, it felt like I had to become 10 people overnight.

0:05.3

Producer, editor, marketer, designer. It was a lot. And I kept thinking, I wish I had someone in my

0:12.1

corner to help me figure this out. That's why I love today's sponsor, Shopify. It's like

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0:53.6

and start selling today at shopify.com.

0:56.1

dot co.k.uK. slash glassbox.

1:01.8

Shopify.com.com.com.com.com. I will tell you the story. I've never told the story. I'm now going to reveal what brought down.

1:11.9

Ted Baker.

1:19.8

You are the founder of Ted Baker, one of the biggest brands in the world.

1:24.7

During the Me Too movement, lots of people were being sort of called out, and then you were out,

1:25.9

and it was to do with hugging.

1:26.6

Okay.

1:29.3

I suffer with a condition. I couldn't use my hands.

1:30.3

I'm going to create a hug culture.

1:32.3

They won't force to hug me.

...

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