#59: How to Create a Killer Sales Page Headline

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.9 • 5K Ratings

🗓️ 21 May 2015

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of the business guides I return to again and again is the book Great Leads. This book tells you everything you need to understand about communicating with your audience in a way that cultivates the relationship and results in increasing sales. No matter how many times I've read this book, I'm always blown away by the statistic they open with: “80% of emotional impact will be determined by the first 20% of the copy.” Did you know that? Because I sure didn’t! The first few hundred words of your copy are known as “the lead.” And if those first hundred words are the entryway to a sale, your headline is the front door that every client has to walk through, in order to get to your product. Of course, what you really want is for them to be stampeding through! To get this, you need a killer headline for your sales page. Four Essentials of a Killer Headline #1: The Rule of One #2: You need to provoke emotion. #3: Determine Which Lead to Use #4 Determine Your Reader's Awareness Level Creating a Gateway for Your Ideal Customer As you might remember from earlier episodes, there are a few different ways to determine your target market's awareness level. Go back and listen to Episodes 55 and 56 if you need a refresher. Or, if you're ready to take a deep dive into the strategies for finding your ideal audience, you can sign up now for the Profit Lab--but hurry! Registration is closing soon, and today is the last day to get a massive "early bird" discount on this course. Finally, click here to download this week's free guide--it will walk you through each of these four essentials to create a killer sales page headline of your very own.

Transcript

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0:00.0	You're listening to the online marketing made easy podcast episode number 59.
0:06.4	Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host Amy Porterfield.
0:16.2	Hey there Amy Porterfield here welcome to another episode of the online marketing made easy podcast. I am just delighted that you're here. So thanks for tuning in.
0:34.2	Now before we get into our episode today, which is all about how to create a killer sales page headline.
0:40.6	First I got to confess that two weeks ago I missed an episode meaning I didn't have it ready in time so we had to go a full week without an episode.
0:49.0	Some people might say not a big deal, but for me it's a big deal because I have noticed such a huge impact in my business since even just January where because we're putting out consistent content every week and we're emailing our list every single week with this content.
1:05.4	Not only have my lead skyrocketed with the podcast my sales definitely but the impact like the feedback we're getting from people is just incredible.
1:14.2	So I know that consistency is king. I've got a few mentors out there people I follow online that I know that their success is rooted in the fact that they are consistent every single week with their content.
1:29.0	Whether it be a weekly podcast or a weekly blog post or just a weekly email or video whatever it might be they don't miss a week no no matter what.
1:38.2	And I don't know how they do it. I wish that was part of my personality but I'm not as consistent but I know how important it is.
1:46.2	So I've been beating myself up for missing a few weeks ago because I've been on a roll what happened was I got busy with the profit lab.
1:53.0	I've talked about that over the last few weeks in the podcast but I was so busy with it that it just derailed me and I didn't batch enough to get it done.
2:02.2	And you know with my podcast we not only do the podcast in tons of research but we also do the PDF giveaway and then we offer a way to opt in through text or through email.
2:11.8	And then in addition our show notes are really like full blown blog post so there's a lot of work essentially there are 40 steps that go into each podcast.
2:20.6	Sounds crazy I know but it's true so because of that I got to get these done way in advance.
2:25.0	And I could beat myself up like I've done for the last week or so but also I just need to jump back into it and remember consistency is king.
2:33.4	If I can be consistent I know that I can continue this success that I've been building around this podcast.
2:39.8	So I tell you that one to confess I totally screwed up and I also hope that you can cheer me on and keep me going so that I can be more consistent
2:48.8	because it's something I really struggle with and for you in your business I want you to look at where you're not being consistent and are you sending a weekly email.
2:58.8	Are you doing a weekly blog post or podcast or video or whatever it might be.
3:03.6	There's studies out there that show that if you're not emailing your list consistently let's say you have an email them for a few weeks or a month.
3:10.8	When you try to sell to your email list sales will drop considerably people are not going to open those emails.
	...

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