588: (Solo) The #1 ROI Move You’re Probably Not Using

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 16 September 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most ecommerce founders think the only way to grow is to get more traffic — but often, the fastest way to increase sales is by making more from the traffic you already have. In this episode, I share a proven “second sale” strategy you can use to increase your conversion rate, average order value (AOV), and customer lifetime value (CLV) without spending a single extra dollar on ads. This is the exact approach Amazon uses to generate billions in extra revenue — and it works just as well for smaller brands. Here’s what you’ll take away: • How to identify if you have a conversion problem vs. a traffic problem • The post-purchase upsell strategy that can boost your revenue by 10–50% • Tools and tactics to increase AOV and CLV with zero additional ad spend If you’re looking to grow your store without increasing your traffic budget, this episode will give you a simple, repeatable strategy to unlock more revenue from the customers you already have. This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠ BOOST REVENUE WITHOUT MORE ADS We use Aftersell for simple post-purchase offers that lift sales fast. ⁠https://try.aftersell.app/ptiz4gnmvff7⁠ to get started. CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠ Website → ⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnicend.com forward slash founder without the E to get started.
0:45.0	All right.
0:45.9	Now let's jump back into the show.
0:48.7	Hey guys, Nathan here.
0:51.0	Welcome back to another founder to founder to founder solo episode.
0:55.0	These are short, practical lessons where I share all the awesome things that I've learned from
1:00.0	building founder the past 10 plus years and interviewing and learning and hanging out, networking
1:05.0	from some of the greatest entrepreneurs in the world.
1:09.0	And today I want to talk about one of the most overlooked ways to
1:11.9	grow your e-commerce store, increase your sales, and it's probably not what you think.
1:16.6	Hear the stories. Learn the proven methods and accelerate your growth and future through
1:22.3	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:34.4	I see a lot of founders and students and people in our community.
1:36.0	They say, hey, look, I've got my store.
1:37.0	I'm getting sales.
1:38.8	But I need more traffic.
1:47.2	Facebook ads, Instagram, content creation, TikTok, influences, affiliates, you know, you name it, ads, all that stuff.
1:54.5	But you know what I've seen over and over again? Sometimes to double you or triple your business,
1:59.5	you can actually do it with the same amount of traffic you're already getting.
	...

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