4.8 • 912 Ratings
🗓️ 23 May 2024
⏱️ 55 minutes
🧾️ Download transcript
Ever wondered how a simple idea can transform into a booming business? In this episode, we're diving deep into the world of viral success and rapid growth. We'll explore how to handle explosive popularity, the importance of building a solid team, and staying focused on your long-term goals even when things move at lightning speed.
In today's coaching session, we take you behind the scenes with Shanti of A Brighter Year. Shanti sells simple, easy, and bite-sized coloring books for the busy adult, and she's absolutely crushing it. Her business has gone viral on TikTok and other platforms, leading to huge collaborations with brands we all know. This success has translated into six-figure months, way sooner than Shanti ever imagined. Yes, six-figure months, and she started this less than a year ago!
Now, Shanti is asking, "How do I keep up?" and "What comes next?" We dive into topics like hiring, taking back control, and setting your sights on even bigger goals. Let’s get into it!
In this episode, we’ll explore how Shanti’s unique approach to adult coloring books has taken her business to viral success. From TikTok fame to high-profile collaborations, Shanti's story is one of rapid growth and the challenges that come with it. We'll discuss how to manage explosive growth, the importance of building a team, and how to stay focused on long-term goals even when things are moving at lightning speed.
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0:00.0 | I have this sticker on my water bottle that says this might not be my first rodeo but I still have no idea what's going on. |
0:07.0 | Because that is my business life. |
0:10.0 | I'm like, I've done this all before. We got it under control. We do not have it |
0:14.3 | under control. I'm Jacqueline Snyder and this is the Product Boss Podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. |
0:28.6 | And over the last 20 years I've seen behind the scenes of businesses just like yours. |
0:34.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
0:38.0 | I have spent so many hours studying it all. |
0:42.0 | I've discovered what makes them successful. What are mistakes |
0:44.9 | they could avoid? How did they turn an idea into successful business and |
0:49.0 | what are strategies they have used to make more sales and be discovered by more customers. |
0:55.1 | This is what this show is all about. |
0:57.6 | Whether you're just starting out or you're looking to become a million dollar product |
1:00.6 | boss, I'm here to give you the permission to chase your dreams, no |
1:04.7 | matter how big or small. All you need is the right mindset, a little courage, |
1:09.4 | strategy, and support, and you too can be the next million dollar product boss. Let's do this. |
1:18.9 | Hey product bosses I am so excited to share this episode with you now shanty and I have worked together for a while now and she is |
1:26.6 | incredible and you'll see our connection because we realize that we can't talk without laughing |
1:31.5 | but in today's coaching session I'm really |
1:34.5 | excited to let you in behind the scenes because we're talking to shanty of a |
1:37.8 | brighter year. Now she saw something really cool. She sells simple, easy, and bite-sized coloring books for the |
1:46.6 | busy adult. Yes, coloring books for adults. And she's absolutely crushing it. Now her business has been going viral on |
1:55.1 | Tik-Tok and on other places and she's working with huge collaborations with huge |
... |
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