#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Modern Wisdom
Chris Williamson
4.7 • 4.6K Ratings
🗓️ 9 February 2023
⏱️ 112 minutes
🧾️ Download transcript
Summary
Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights.
Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more...
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Transcript
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| 0:00.0 | Hello friends, welcome back to the show. My guest today is Rory Sutherland, |
| 0:04.8 | he's one of the world's leading consumer behaviour experts, the vice chairman of |
| 0:08.4 | Olga the advertising, and an author. Humans are an odd animal, our behaviour sometimes |
| 0:14.7 | makes very little sense, but when we exchange our money for products, it can make even less sense. |
| 0:20.1 | Thankfully, Rory has spent decades studying some of the most fascinating parts of consumer psychology, |
| 0:25.8 | and today he gives us some insights. Expect to learn why having a Japanese toilet might change |
| 0:31.2 | your life, why I've become addicted to first class airline cabin reviews on YouTube, |
| 0:36.2 | how chat GPT will impact the marketing world, how to increase your look in life, whether vaping |
| 0:41.5 | should be banned, why VR hasn't taken off, if I'm buying a McDonald's grease-proof gaming chair, |
| 0:47.6 | and much more. This man is a force of nature. If you are yet to listen to Rory, this will be |
| 0:55.4 | his fourth time on the show, and he literally gets better every single time. He's everything |
| 1:00.8 | that is fantastic about Britain, and he makes me incredibly proud to be from that country. |
| 1:06.8 | You're going to adore this one. There's so many hilarious, funny and novel insights around the |
| 1:13.2 | way that human behaviour and our interaction with the market. Enjoy. Also, don't forget that if |
| 1:19.2 | you are listening, you might not be subscribed, and that means you're going to miss episodes |
| 1:22.4 | when they go up. So please press the subscribe button. It does support the show. It helps me get |
| 1:26.7 | bigger and better guests, and it makes me very happy. I thank you. In other news, this episode is |
| 1:34.0 | brought to you by Woop. Woop is the best personal fitness tracker that I have ever found. It monitors |
| 1:40.0 | your body 24-7 via non-invasive wearable and provides you with feedback on your lifestyle, |
| 1:45.3 | sleep and training. It has a proven ability to drive positive behavioural change through gentle |
| 1:50.7 | nudges in the Woop mobile app, urging you to sleep more or take on more strain. Woop members |
| 1:55.1 | dramatically improve their habits and therefore their health. Everything that you do from the walks |
... |
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