meta_pixel
Tapesearch Logo
Log in
The Amy Porterfield Show

#587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.95K Ratings

🗓️ 6 July 2023

⏱️ 32 minutes

🧾️ Download transcript

Summary

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist! The marketing metric breakdown: What’s important to track (& why) I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team.  Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business.  The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you’ll be able to glean over time.  Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many!  That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing strategy.  And here’s the really great news. Because there’s so much information packed into this episode, I’m sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it.  Happy listening!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

If I didn't know my numbers well, and if I wasn't tracking over the last year, let's

0:07.0

say, then I wouldn't have gotten to the decision that I think is the best decision we made.

0:12.0

I'm Amy Porterfield.

0:16.7

X Corporate Girl turned CEO of a multi-seven figure business.

0:20.8

But it wasn't all that long ago that I lacked the confidence, the budget, and the time

0:26.4

to focus on growing my small, but mighty business.

0:30.5

Fast forward past many failed attempts and lessons learned, and you'll see the business I have

0:35.9

today.

0:36.9

One that changes lives and gives me more freedom than I ever thought possible.

0:42.4

One that used to only exist as a daydream.

0:46.3

I created the online marketing-made Easy Podcast to give you simple, actionable, step-by-step

0:51.4

strategies to help you do the same.

0:54.2

Have you an ambitious entrepreneur or one in the making who's looking to create a business

0:59.4

that makes an impact and a life you love?

1:02.5

You're in the right place, friend.

1:04.2

Let's get started.

1:06.5

I want to tell you about a podcast I think you should check out.

1:12.9

It's called Marketing Against the Grain.

1:15.5

It's hosted by Kip Baudner and Kieran Flanagan.

1:19.1

And it's brought to you by the HubSpot Podcast Network, the audio destination for business

1:23.8

professionals.

1:25.4

Because I know you market for your business, if you want to know what's trending, what's

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Amy Porterfield, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Amy Porterfield and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.