586. "If they can buy what I sell from the big guys, why would they buy from me?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 16 May 2024
⏱️ 63 minutes
🧾️ Download transcript
Summary
Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market.
Claudia's recent marketing strategies have shown promising results, but they're also proving to be quite time-consuming. In this session, we'll explore how to amplify what’s working and streamline her efforts to maintain momentum without monopolizing her time. Our focus will be on direct communication with customers, highlighting unique selling points, and carving out a distinct niche in the market.
Join us as we unpack strategies to make your business stand out, speak directly to your core audience, and enhance your operational efficiency. Whether you’re in B2B or B2C, the insights from today’s discussion will help you refine your approach and accelerate your growth.
Resources:
- Support Claudia’s business at wearshift.co
- Follow SHIFT on Instagram: @wearshift.co
- Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
HubSpot
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LatinX
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Transcript
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| 0:00.0 | There is this level of yes, you're marketing and targeting sustainable restaurants and saying, |
| 0:07.8 | hey I've got something sustainable, but if they're presented with the product, sure they want sustainable, |
| 0:12.1 | but it's not enough to grow your |
| 0:13.4 | brand on it just takes some marketing and brand messaging play for you to start to |
| 0:20.2 | stand out versus thinking like we need to redo anything in your business. It's not that we have to |
| 0:24.0 | remake the product, but we have to think how do we differentiate. |
| 0:31.6 | Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. I've helped launch and |
| 0:37.6 | grow thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:47.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:51.0 | I have spent so many hours studying it all. I've discovered |
| 0:55.4 | what makes them successful. What are mistakes they could avoid? How did they turn |
| 1:00.0 | an idea into successful business and what are strategies they have used to make more sales and be discovered by more customers. |
| 1:07.0 | This is what this show is all about. |
| 1:10.0 | Whether you're just starting out or you're looking to become a million dollar product |
| 1:13.4 | boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:19.6 | All you need is the right mindset, a little courage, strategy, and support and you too can be the next |
| 1:26.1 | million dollar product boss. Let's do this. Hey Product Boss, while there's no secret formula for scaling customer support and boosting |
| 1:39.3 | your customer satisfaction, there is the all new service hub from HubSpot. By bringing service and |
| 1:45.2 | support together in one powerful platform, you can deliver the best experiences for |
| 1:49.9 | your customers and your teams. If you have one of course, as you know when customers have |
| 1:55.2 | wonderful experiences they are more likely to come back and keep buying from you so |
| 1:59.6 | it's a win-win sounds amazing right that's because it is and the secrets out. HubSpot |
... |
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