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The Foundr Podcast with Nathan Chan

585: The $100K Mistake Most Founders Make with Manufacturers (and How to Avoid It) (Best of Foundr)

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8662 Ratings

🗓️ 5 September 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

Kian Golzari is one of the world’s leading experts in sourcing and product manufacturing—developing over 2,500 products and visiting 500+ factories. In this episode, he shares how to go from idea to product without getting burned by bad suppliers or poor-quality manufacturing. Whether you're working with Alibaba or building a custom product from scratch—this is your playbook. What you’ll learn: • How to vet suppliers and avoid common sourcing mistakes • His exact 3-step product development system • How to approach factories like a pro (even if it’s your first product) • Why negotiation is more about positioning than price • What he’s learned from working with the NBA, UN & billion-dollar brands • His best tips for working with Chinese manufacturers in 2025 and beyond If you’re creating a physical product or want to improve your margins—this episode will save you time, money, and a ton of headaches. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ Connect With Kian Golzari Instagram → ⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠ YouTube → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠Click here

Transcript

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0:00.0

Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.

0:24.0

Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.

0:32.6

And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.

0:39.3

Just head to Omnisend.com forward slash founder without the E to get started.

0:45.0

All right. Now let's jump back into the show.

0:48.8

Hey guys, welcome back to the founder podcast. Today we're joined by one of the world's top

0:53.4

product sourcing experts.

0:54.9

He's a good friend of mine, Kian Golsari. He's personally sourced over 2,500 products,

0:59.9

work with major brands like NBA, Olympics and Futsi 100 companies. And he's built his career

1:05.5

by going deep inside factories, not just behind a laptop. Kiann breaks down everything from how to properly develop and validate a product idea,

1:14.0

the exact way to negotiate with manufacturers, and why most entrepreneurs, they leave a huge amount

1:18.9

of profit on the table just by not understanding their supply chain.

1:22.6

So if you're thinking about creating your own product or scaling an e-commerce brand,

1:27.1

this episode is a must listen hear the

1:29.8

stories learn the proven methods and accelerate your growth and future through entrepreneurship

1:35.9

welcome to the founder podcast with nathan chan the first question we ask everyone that comes on is how did you get your job, aka how do you find yourself doing the work you're in today?

1:49.1

Yeah, well, I was extremely fortunate, really lucky. I mean, I got, I started in a family business and I guess it started off from curiosity because my dad went to China.

1:57.6

Like he had this idea, I want to start my own brand. He had his own shop and then he went to China when China started coming out of a communist rule, maybe 35 years ago. And as a kid growing up, I would just always see my dad going to China. And for that, I was always curious. He'd bring me back these like weird gifts, these cool products he was working on. So my whole life, I was like, I wonder what it's like in China because I just heard all these stories. And then when I graduated university, my dad was like, hey, do you want to take over?

2:19.3

Do you want to come to China?

2:20.1

Do you want to look at how I do the products and stuff like that?

2:22.1

I was like, yeah, absolutely. And what was supposed to be a two-week trip, ended up being a three-month trip, and I ended up moving there, setting up an office there. So it all started from curiosity, but that was led from my childhood and from my dad, so I can't thank him enough.

2:35.0

Yeah, there you go. So you've sourced now over 200. curiosity, but that was led from my childhood and from my dad, so I can't thank him enough.

...

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