You know, your value proposition is what makes you differentiate it.

And if what you have to say about why people should choose you and say yes to you,

if it sounds just like a knockoff of what everybody else is saying, then you're never going to get any real help from a brand in terms of accelerating your growth.

Welcome to the Fine Home Building Pro Talk podcast, our regular discussion with building industry

professionals. This is Fine Home Building, contributing editor and production manager at TDS

Custom Construction, Ian Schwant. Today we conclude last week's conversation with John Linker

and a safari of Lanker, a business marketing and strategy consulting firm in Delano, Minnesota.

You can find the Fine Home Building Pro Talk podcast and the original Fine Home Building podcast

at finehomebuilding.com slash podcast.

You can leave feedback and ask questions there too.

So many of these construction companies end up being handed down from generation to generation.

And what does it like to work with a company where that push for the growth is coming from that other generation or a different person within the company, not necessarily the founder

or owner, CEO person.

I was very close to a situation that it was a second generation of a company.

And the original company, the original founder, did really good establishing a commercial,

as a commercial builder, essentially.

And, you know, it got the business up to that $7 to $9 million a year.

Project sizes were a million to $3 million as a project.

So not working a lot of job sites.

And, you know, constantly made money over the years.

And then the second generation came in and they were not as dedicated as the first generation.

And they started to support a certain lifestyle that it got used to out of that business.

...