583: The Branding Expert Behind Dior, L'Oréal & Mercedes | Camille Moore

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 29 August 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Foundr Podcast, Nathan Chan sits down with Camille Moore — widely known as the internet’s favorite creative director and the strategist behind some of today’s most iconic brand transformations. Camille has built a reputation for taking founders from forgettable to unforgettable, crafting brand strategies that don’t just look good but actually drive trust, conversions, and sales. In this branding masterclass, she reveals the difference between a good brand and a great brand, the non-negotiables for eCommerce founders in today’s noisy digital space, and why being a founder-led brand is no longer optional. Whether you’re struggling to stand out online or want to create a brand that scales, Camille’s insights are both inspiring and deeply tactical. What you’ll learn: • How to define a brand as a unified “symphony” of touchpoints • The difference between a brand, a good brand, and a great brand — and how to level up • Why founder-led brands build stronger trust and loyalty in today’s market • How to balance product uniqueness with market viability • The role of ambassadors, community building, and evangelists in brand growth • The 10x10 content analysis method for creating social media that converts By the end of this episode, you’ll walk away with a clear, actionable framework for building a brand that’s consistent, memorable, and trusted — so you can stand out, connect with your audience, and drive growth in your own business. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH CAMILLE MOORE Website → https://thirdrowcreative.com Instagram → https://www.instagram.com/thecamillemoore FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnicend.com forward slash founder without the E to get started.
0:45.0	All right.
0:45.9	Now let's jump back into the show.
0:48.7	Hey guys, welcome back to another episode of the founder podcast.
0:52.5	Today we're joined by Camille Moore,
0:54.4	the creative force behind some of the most iconic brand transformations on the internet right now.
1:00.6	She's known as the internet's favorite creative director. She's built a reputation for helping
1:05.0	founders go from forgettable to unforgettable with brand strategies that actually move the needle. So in this episode, it's a branding
1:12.9	masterclass. She breaks down exactly what makes a good brand versus a great brand, why ecommos
1:18.8	founders are getting social media completely wrong and what you need to be doing, how to make sure
1:23.3	your visuals, your message, your customer experience, all work together like a symphony.
1:27.8	And also, you're going to learn why building founder-led brands isn't just smart.
1:32.5	It's a non-negotiable right now.
1:34.7	So if you've ever struggled to stand out online, building your brand, this is the ultimate
1:38.8	crash course in branding that actually builds trust, drives conversion, drives sales, and scales your business.
1:44.8	All right, let's get into it.
1:45.9	Hear the stories.
1:47.3	Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:53.1	Welcome to the founder podcast with Nathan Chan.
	...

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