So what I've learned is the best way to grow a podcast is with good content, of course,

but not getting too focused on just getting more listeners versus getting the right listeners.

Right.

For example, there was a time when we were getting like 50,000 downloads a month,

but it was a much more broad audience that wasn't generating as much revenue.

Now we might get 20 to 30,000 listeners a month, but we get more conversions from that

because it's a much more niche base. No different than on Instagram or an email list. I'd rather

have an email list of 2,000 subscribers that are engaged and niched than I would have 50,000

email list that like never is going to buy my stuff. What's up guys? Jordan here with the fitness

business podcast. Really excited to shout with y'all today. This is part two of a two-part

episode where I'm going to give you the blueprint on how we operate our podcast. And this podcast

has been a big contributor that's responsible for over $35 million in sales between our two fitness companies,

T4E Systems and Impact Fitness Coaching Academy. Okay, so on last week's episode, I talked about

how my wife and I started this podcast on August 20th of 2018, and we've since recorded two

episodes a week for 320 weeks, so I can honestly say that this podcast is a huge reason that our business has been so

successful. And so on last episode, what I covered was, A, how to decide if and when you should

start a podcast. Two, how to create a podcast repurposing machine that will allow you to pump out

20 to 25 pieces of content from just two episodes a week and four to six hours of work.

But today, or I'm also, or I also covered all the equipment software apps that you'll need,

both between kind of the cheapest just getting started versus like, hey, I'm ready to go

baller level. But on today's episode, I'm going to continue to show you more tactics.

So A, how to structure your episodes, including the

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