573 – Google Business Profile
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 14 July 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence.
Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-profile/
For small local businesses, visibility online can make or break your customer acquisition efforts. In this episode, Henry Lopez is joined by Marco Silva with Oostas to break down why your Google Business Profile (GBP) may be your single most important marketing asset, and how to use it to your full advantage.
Google Business Profile is a free tool that helps your business appear on Google Search and Maps.
Marco explains the three key factors that influence visibility - relevance, distance, and prominence - and outlines how to optimize your profile for each.
From accurate hours to high-quality photos, and from managing user edits to strategically collecting reviews, every element of your profile impacts whether or not potential customers find you.
"Think of your Google Business Profile like your storefront window—it needs to be clean, fresh, and inviting if you want people to walk in." - Marco Silva
He walks listeners through the modern verification process, which now often includes submitting a video or documentation, instead of the old postcard method. Henry emphasizes that failing to claim and maintain your GBP can leave your business vulnerable and invisible.
They also dive into review strategies, how to ask for them tactfully, why the quality and quantity of reviews matters, and what role keywords play in visibility. Marco explains how reviews written by customers (not replies) help with local ranking and how to handle both positive and negative feedback publicly.
To tie it all together, Marco introduces a $99 GBP Pulse Check from Oostas, a trusted partner of The How of Business. The GBP Pulse Check is an in-depth audit with personalized video feedback and actionable tips for improvement. As a bonus, Henry encourages listeners to download a free resource: "5 Ways to Supercharge Your Google Business Profile" from the show notes page.
Marco Silva is a local SEO expert and digital marketing strategist at Oostas who helps small businesses get found online.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. |
| 0:13.0 | And now, here is your host. |
| 0:15.0 | Welcome to this episode of The How of Business. This is Henry Lopez, and my guest today is Marco Silva with Ustas. |
| 0:22.6 | Marco, welcome to the episode. Hi, Henry. So Marco is with Ustas. I'll share his background in a moment. |
| 0:30.9 | But on this episode, we're going to discuss Google Business Profile. That's that profile for those of you who may not be too familiar with. |
| 0:38.7 | It's what pops up when somebody searches for a type of business and it shows up kind of in the |
| 0:44.9 | maps technically. And we'll describe it a little bit more. This is not going to be a technical |
| 0:49.9 | conversation though. This is looking at why we need to leverage as business owners, the Google |
| 0:55.5 | business profile from a business owner's perspective. So what is it? Why do you need to claim it, |
| 1:02.5 | as it's called? How do we get the most out of it? So it's working for you so that people can find |
| 1:08.1 | you online. And so Marco Silva is with Ustas. And those of you have been listening |
| 1:13.4 | to the show for some time. We've probably heard that name. Ustas is my preferred and trusted |
| 1:18.8 | partner for everything having to do with digital marketing. And we'll tell you more about them, |
| 1:23.6 | including a special offer for you, for our listeners from Ustas. You can find all of that. |
| 1:29.9 | You'll be able to find all the links, including a download that we're going to talk about |
| 1:33.7 | at the show notes page for this episode and all of the other resources that I have to offer, |
| 1:39.9 | including my one-on-one and group coaching programs. Just go to the how it business.com. |
| 1:45.8 | I also invite you to please support this podcast on Patreon |
| 1:49.0 | and subscribe wherever you might be listening |
| 1:51.2 | so you don't miss any future episodes. |
| 1:54.1 | So let me tell you just a little bit more about Marco. |
| 1:56.2 | Marco is the VP of Growth and Director of Digital Marketing at Oostas. He brings over a decade of experience |
... |
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