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How Leaders Lead with David Novak

#57: Rob Light, Creative Artists Agency Managing Partner—Learn to Listen

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 4 November 2021

⏱️ 68 minutes

🧾️ Download transcript

Summary

Every leader knows how important listening is. But how often do we break it down and try to understand what it actually means to be a good listener?   Today’s guest, Rob Light, can really help us answer that question. He’s the Managing Partner of Creative Artists Agency, the world’s largest talent and sports agency. As the head of their music division, he has represented some huge names like Bruce Springsteen, Beyonce, Prince, Dua Lipa, and more.  Being a good listener is key to Rob’s success – from landing new clients, striking great deals, mentoring young talent. He knows how to be present, ask questions, and genuinely care about the answers. This conversation is the perfect reminder that we can accomplish so much more as leaders when we learn to listen.  You’ll also learn: One practical strategy you can ask to close deals decisively and get a win-win How to spot opportunities and holes in the market The power of giving credit to your team – and how it helps you win, too Practical strategies for getting more meaningful responses when you communicate Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0

Welcome to How Leaders Lead, where every week you get to listen in while I interview some of the very best leaders in the world.

0:10.2

I break down the key learning so that by the end of the episode, you'll have something simple that you can apply as you develop into a better leader.

0:18.5

That's what this podcast is all about.

0:23.2

Now, of course, every leader knows how important listening is, but how often do we break it down and try to understand what it actually

0:30.3

means to be a good listener? Today's guest can really help us answer that question. I'm talking

0:37.0

with Rob Light, managing partner

0:39.1

of Creative Artist Agency, the world's largest talent and sports agency. He's the head of their

0:45.4

music division, and he has represented some huge names like Bruce Springsteen, Beyonce, Prince,

0:52.8

Duolipa, and more. And he reminds us, we can accomplish so much

0:57.6

more as leaders when we learn to listen. For Rob, it helps him land new clients, strike great

1:03.2

deals, and spot breakthrough opportunities in the market. In this conversation, you'll see how he

1:08.9

does it. Plus, you'll hear some super fun stories along the way.

1:13.0

So here's my conversation with my good friend and soon to be yours, Rob Light.

1:23.9

Rob, thanks so much for being on the show.

1:26.9

Dave, I'm excited to be here, especially having listened to so many of your great podcasts.

1:31.8

I'm very honored to be a part of that group.

1:34.4

Great.

1:35.0

You're going to make it even better.

1:36.2

I can tell you that.

1:37.3

You know, Rob, I want to get into your leadership story and the way you lead.

1:41.4

But first, tell us a little about CAA,

1:47.2

your music division and the type of clients you have.

...

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