#57: Find Your ‘What’ with Steve Olsher

JAYSON WALLER UNLEASHED

Jayson Waller

4.8 • 1.5K Ratings

🗓️ 14 January 2021

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today on the show we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Steve was an early adopter of podcasting, starting his first show back in 2009. Steve has created several multi-million dollar businesses in his life and he’s the New York Times Bestselling author of, What is Your What? Steve and Jayson talk about using the 3 pieces of the puzzle to figure out what you can pursue, and how; we talk about figuring out what conversation you most want to be a part of, and we discuss how the only way to fail in life is by not trying. Jayson and Steve also touch on jiu-jitsu and how the sport of mixed martial arts has evolved over the years. Links: Follow True Underdog on IG: www.instagram.com/true_underdog Reach out to Jayson directly at [email protected] Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/ Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com Mentioned in the Episode: Podcast Magazine: https://podcastmagazine.com/ Steve’s Book, What is Your What: https://whatisyourwhat.com/ Steve’s Website: https://steveolsher.com/ To get a free Lifetime subscription to Podcast Magazine, head here: https://podcastmagazine.com/free Timestamps: 1:33 - Childhood Impact on Becoming an Entrepreneur 3:51 - Being Pushed Into Succeeding 6:19 - Letting the What Find You 10:26 - Magician in Enrolling People 11:47 - What Inspired Steve to Continue Podcasting 14:05 - Creating the Podcast Magazine 20:23 - Marketing Your Show on Podcast Magazine 24:30 - Staff at Podcast Magazine 26:55 - Virtual New Media Summit 30:03 - Overcoming Adversity 35:48 - What is Steve’s What? 39:17 - Jiu-Jitsu 43:50 - Evolution of UFC Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Jason Waller here, true underdog podcast and YouTube channel.
0:03.6	Listen, make sure you subscribe today.
0:05.6	You can go to I Heart Radio, Spotify, Apple Podcast.
0:09.4	You can go to our YouTube channel, True underdog,
0:11.4	or you can visit True underdog.com and subscribe to all of it. our
0:23.7	with skin.
0:26.5	Jason Waller here, true underdog podcast.
0:30.1	today we're speaking with Steve Ulcher, entrepreneur, author, international keynote speaker, and
0:36.1	podcast host. Steve is the founder of Podcast Magazine, the original chairman and founder of
0:41.2	Lickard.comcom and podcast hosts himself of
0:44.4	reinvention radio and beyond eight figures. If that wasn't enough he also hosts
0:49.0	new media summit every year Steve's been featured on the cover of four, I mean of a founder magazine.
0:55.7	He appeared on ABC, CNN, The Huffington Post, and Fox and has been on over 300 radio shows, but importantly he's the author of what is your
1:05.5	what here today to help us all find out what in life Steve thanks for coming on the show
1:10.8	how are you doing good man appreciate you having me. Good, so you grew up pretty
1:15.3	humble beginnings in Illinois. I have a house in Michigan so I can relate to the horrible weather
1:19.7	I'm sure you grew up with. But your parents divorced when you were around seven you started
1:24.2	working a job around ten and you know you said bam I'm born to be an entrepreneur.
1:29.1	How did your childhood impact you to actually want to be an entrepreneur?
1:33.0	You know, I think it was really just simply a matter of
1:36.0	we're all wired to excel in very specific ways.
1:39.0	For me, just it's always been a part of the DNA man you know and and just seeing
	...

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