57: 3 Betches built Betches from a college dorm! The strategy, growth and money behind “Betches” empire

Trading Secrets

Audioboom Studios

News, Business News, Business, Entrepreneurship, Education, Self-improvement

5 • 5.5K Ratings

🗓️ 20 June 2022

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

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In this week’s episode, Jason is joined by two of the founders of Betches Media, Sami Sage and Jordana Abraham, who along with their best friend Aleen Dreksler started a blog in a college apartment that ended up going viral back in 2011. Since then, Betches has gone on to become wildly successful with twelve unique brands, podcasts, best-selling books and the list goes on. Sami and Jordana reveal the secrets behind starting and running a successful company with friends and keeping it that way, staying true to your brand, and expanding into the canned cocktail market. How much money did each of them invest into the company initially? What do they look for when interviewing someone to join the Betches team? How did they make their first dollar as a company? Where can you find their new canned cocktails Faux Pas? Jordana and Sami answer all of that and more in another episode you can’t afford to miss.

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Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

Produced by Dear Media.

Transcript

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0:00.0	The following podcast is a deer media production.
0:15.9	Welcome back to another episode of Trading Secrets.
0:19.4	Betches. Betches began in a college apartment at Cornell University in 2011,
0:25.2	when three lifelong friends, a lean dresser, Jordana Abraham, I just screwed that up.
0:33.1	Jordan, I got it right. Jordan, are you David?
0:36.4	Guys, this is what I like to do. I like to give you insight. We just had a whole story on how I
0:40.4	screw up names. Jordan, we nailed it. And Sammy Stage started an anonymous blog meant to comment
0:47.2	on a type of woman called the batch through genius satire. Ever since Betches, media has evolved
0:54.5	far beyond the website in a New York Times bestselling books to an audience of millions on social
0:59.5	media, a full slate of podcasts. Betches is a female founded in lead media and entertainment
1:06.0	brand that provides a space for all women to get real about life. Funny, honest, in all unfiltered
1:11.9	content, 48 million plus audience with their 12 unique brands, including 13 million social
1:20.2	followers, a network of 12 original and highly popular podcasts is focusing on a subjects ranging
1:26.8	from wedding planning to real housewives to true crime, a successful e-commerce store,
1:31.9	with the funniest wearable shit out there, bestselling books, virtual and live experiences,
1:37.3	a website that reads by millions of readers, a newsletter that has gotten so many subscribers,
1:43.2	I'm going to keep going on and on. It's like as I'm reading this intro, I'm just blown away by
1:48.4	what you guys have done and the fact that it all started in college together, we have the founders
1:53.5	with us, Sammy and Jordan and Abraham with us. Thank you guys so much for being on this episode,
1:59.6	James Secret. Thank you for having us. For sure. So I got to rewire and start from where this
2:05.3	started. I mean, Cornell University, obviously you guys are pretty smart just to get in your
2:09.7	corner. But tell me a little bit about what your majors were, what your professional look was,
	...

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