#568 S2 Episode 437 - MAGIC WITH ANALYTICS: Researching And Understanding The Customer Base As A Whole

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 12 February 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

ARE YOU ANALYTICAL ENOUGH?

Being a seller is not always about knowing just one customer, it also involves knowing your entire customer base as a whole. Kevin Warner is back and today he talks about the importance of having analytics in your sales process. Kevin also explains how every outbound channel has just the same structure, the true big factor is having enough analysis on your customers to know how to communicate with them well. Let’s dig deeper and analyze this in the latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

KEVIN: VOLUME WORKS IF DONE RIGHT

“Volume still works. If you're doing it the right way. The problem is a lot of companies, to achieve volume, don't do it the right way because of human resources or capital problems.”

KEVIN: OUTBOUND IS ANALYTICS DRIVEN

“The one unique thing about outbound is it is an acquisition channel, and at the core of an acquisition channel, it's analytic driven.”

KEVIN: SCALE BY KNOWING THE MARKET

“You can still achieve scale, you can if you know your market well enough if you can segment them well enough if you can personalize the messaging to those segments if you can interject personality data if you can understand that not all people use all of those communication channels the same.”

Connect with Kevin

Kevin Warner | Leadium | Leadium.com

Connect with Collin

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.7	My name is Colin Mitchell and welcome to sales transformation, a daily
0:41.6	podcast with the best moments from the most respected people in the sales world.
0:46.1	The goal of this show is to give you a daily dose weekends included in 10
0:50.6	minutes or less to help transform the way you sell. I hope you enjoyed today's
0:55.2	episode and now to David to tell you what you can expect in today's episode.
1:05.4	Are you analytical enough? You know, being a seller is not always about knowing just one
1:10.3	customer. It also involves knowing your entire customer base as a whole. Kevin Warner
1:15.3	is back and today he talks about the importance of having analytics in your sales process.
1:22.3	He also explains how every outbound channel has just the same structure. But the true
1:27.7	big factor is having enough analysis in your customers to know how to communicate with
1:33.4	them well. Let's go dig deeper and analyze this in the latest episode of sales transformation.
1:40.4	You know, 2015 playbook of outbound was a lot more volume driven, right? You could get
1:43.4	away with firing the cannons and just seeing what you see what you hit. Now, it's 2023.
1:53.4	And there's still a lot of folks working off of the 2015 playbook. When are people going
2:00.4	to wake up and realize that playbook is not going to be a good thing to do.
2:06.4	The 2015 playbook, when are people going to wake up and realize that playbook is completely
	...

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