568: How to Attract Attention, with Michael F. Schein

Coaching for Leaders

Dave Stachowiak

Education, Business, Management, Self-improvement, Careers

4.8 • 1.6K Ratings

🗓️ 21 February 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michael F. Schein: The Hype Handbook Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making ideabased companies famous in their industries. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the US to China. He is also the creator of the popular Hype Book Club, which provides regular recommendations of books about hype artists and hype strategies. Michael is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers*. In this conversation, Michael and I explore his research on hype and how we can benefit from lessons throughout the history of human influence. We examine what we can learn from both positive and negative examples to discover how to brand ourselves better. Michael then invites us to frame the messaging about our own work to align with these human tendencies though a lens of genuine care and authenticity. Key Points We've evolved through history to seek guidance from those who appear miraculous. Surprise and worthiness are two indicators of what people perceive as miraculous vs. simply chance. The elements of your narrative are faders on a mixing board. Raise and lower different elements of the story to get the right mix. Make a list of strengths and weaknesses and don’t mention your weaknesses for a week. Reframe how some of your weakness might be strengths. Develop your story using the elements of theatre. Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) Get Noticed Without Selling Out, with Laura Huang (episode 480) How to Actually Get Traction From Leadership Books, with Nicol Verheem (episode 549) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Transcript

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0:00.0	Years ago when I was in a career transition, I had lunch with a colleague of Bonnie's, asking
0:06.0	for some advice on my next steps.
0:08.4	I didn't have a clear answer to her question about my plans, and she made this point.
0:13.7	You tell your story, or someone else will tell it for you.
0:17.7	In this episode, how to attract positive attention with the right focus, tactics, and
0:23.2	heart.
0:24.2	This is Coaching for Leaders, Episode 568.
0:29.5	Just to buy and innovate, learning, maximizing human potential.
0:38.8	Greetings to you from Orange County, California.
0:41.5	This is Coaching for Leaders, and I'm your host, Dave Stoviac.
0:46.2	Leaders aren't born, they're made.
0:48.4	And this weekly show helps you discover leadership wisdom through insightful conversations.
0:54.4	I know one of the things that's important to all of us is to be able to be noticed
0:58.8	for what we want to be noticed for in our work and our careers.
1:02.5	And of course, so many of us also have the heart to help the people that we are working
1:07.0	with and that we lead also be noticed for their work.
1:10.7	But how do we do it effectively?
1:12.6	How do we use some of the great human relations principles in order to be noticed?
1:16.5	Well, today I'm so glad to welcome someone who has really examined this in a unique and
1:21.4	fascinating way that will help us to really leverage some of the key principles of human
1:26.6	relations so that we can get noticed for the work and the skills that we want to be
1:32.2	noticed for them.
	...

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