#567 S2 Episode 436 - OPERATION APPLICATION: The Humantic Way Of Applying DISC And OCEAN In Personality-Based Selling

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 11 February 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

LET’S GET TACTICAL

Knowing the personality types of your prospects or customers and using them as your foundation in selling is quite a cool strategy. But the question is, how exactly are you using them? How do you apply them in your actual selling strategy? Collin breaks down the process of using DISC and OCEAN and how to use their results to start the perfect conversation with your prospect. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

COLLIN: RELATIONSHIP-FOCUSED APPROACH TO MESSAGING
“We see teams, basically bucket their leads based on personality. We've run some tests ourselves as well, where you're not necessarily changing the call script as much because that can be a little bit overwhelming. But the goal of a cold call is to get into a conversation. And so once you get into a conversation with somebody based on whatever your script is and stuff like that, how you frame that conversation, the tone of how you get into that conversation can be different based on the person's personality. That your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

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Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.7	My name is Colin Mitchell and welcome to sales transformation, a daily
0:41.6	podcast with the best moments from the most respected people in the sales world.
0:46.1	The goal of this show is to give you a daily dose weekends included in 10
0:50.6	minutes or less to help transform the way you sell. I hope you enjoyed today's
0:55.2	episode and now to David to tell you what you can expect in today's episode.
1:05.5	Let's get technical. Knowing the personality types of your prospects and customers and
1:10.9	using them as your foundation in selling is quite a cool strategy, but the
1:15.1	question is how exactly are you using them? How do you apply them in your actual selling
1:21.1	strategy? Colin breaks down the process of using disk and ocean. How do you use
1:26.6	their results to start the perfect conversation with your prospect? Learn more
1:31.3	in this latest episode of sales transformation. It sounds like okay, there's all
1:38.3	these personality types. Obviously, Humantic, the tool, like has some way of
1:43.1	figuring out I'm personality type 32 and your personality type eight. But you
1:48.8	know, how does that even happen? How do you know what personality type I am?
1:53.8	Yeah, I mean, do you want me to tell you? Yeah, I'd like to know what's the way in
1:58.8	which you determine which one of these I am? Is it just based on my LinkedIn profile?
	...

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