#566 S2 Episode 435 - HOCUS POCUS: Unlocking Customer Data With Pocus

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 10 February 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

UNLOCKING YOUR CUSTOMER’S DATA IS LIKE MAGIC

Collin welcomes Alexa Grabell to the show. She is the Co-founder and CEO of Pocus. Alexa shares her sales story and how her career led her to found Pocus, the first Product-Led Sales platform that turns data into revenue. We all know that sellers need customer data to build their lists and it was difficult to unlock back in the day. Tune in as Alexa discusses how Pocus was made to solve this problem. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

ALEXA: THE PAIN POINT BEHIND POCUS

“Data lived all over the place, and sales teams would always say, how do I even get access to what my customers are doing? Who are they? Where are they in the sales journey, how many users from the company are already on the product on the free plan, or whatever that was? And so I ended up hacking together solutions to give sales reps the power of getting access to the data that they needed.”

ALEXA: UNLOCKING THE POCUS IDEA

“I then left Data Miner to go to Stanford for Business School, where I met my co-founder, and we went really deep into this topic of how you unlock data for revenue teams for sales, customer success, and marketing. And that led to the founding of POCUS as a product lead sales platform on how do you unlock all this great data and make it very usable for a salesperson.”

Connect with Alexa

Alexa Grabell | Pocus | Pocus.com

Connect with Collin

Transcript

Click on a timestamp to play from that location

0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.7	My name is Colin Mitchell and welcome to sales transformation, a daily
0:41.6	podcast with the best moments from the most respected people in the sales world.
0:46.1	The goal of this show is to give you a daily dose weekends included in 10
0:50.6	minutes or less to help transform the way you sell. I hope you enjoyed today's
0:55.2	episode and now to David to tell you what you can expect in today's episode.
1:05.3	Unlocking your customer's data is like magic. Colin welcomes Alexa
1:11.0	Grable to the show. Alexa is the co-founder and CEO of Pocus and she shares
1:17.0	her story of how she got into sales and how her career led her to founding
1:22.8	Pocus, the first prelude sales platform that turns your data into revenue.
1:28.1	We all know that sellers need customer data to build their lists and it was
1:33.2	difficult back in the day. Tune in as Alexa discusses how Pocus was made to solve this
1:39.4	problem. Learn more in this latest episode of sales transformation.
1:44.4	Alright, welcome to another episode of sales transformation. Very excited today to
1:52.2	have Alexa. She's the co-founder and CEO of Pocus. The first product led sales
1:58.1	led platform. Pocus helps go to market teams use data to improve customer
2:03.2	acquisition conversion and expansion without relying on engineers. Alexa's
	...

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