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The Amy Porterfield Show

#566: How to Create a Tailored Customer Experience using AI with Stu McLaren

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.95K Ratings

🗓️ 27 April 2023

⏱️ 46 minutes

🧾️ Download transcript

Summary

Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it! Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships.  He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue. And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust. You’ll also hear: A tried and true framework that you can use to future-proof your online business Different ways you can take advantage of AI as a content creator How you can prevent your students from getting the dreaded “content complex”  The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

Memberships are booming.

0:03.5

Businesses like Instacart, Bumble, Peloton,

0:06.5

even Walmart are turning to subscription models

0:10.5

to add dependable revenue to their bottom line.

0:13.2

But it's not just big businesses.

0:15.4

Online business owners, just like you and me,

0:18.0

are creating more stability and revenue in their businesses

0:22.2

than ever before via memberships.

0:24.9

Which is why I'm so excited to invite you to

0:27.8

Stu McClaren's free membership masterclass.

0:31.4

It's called three secrets to turn what you already know,

0:34.0

love and do, into recurring revenue.

0:37.2

Stu's gonna share the must know strategies

0:39.8

and industry insights for hosting memberships today.

0:43.2

So if you've ever thought about adding a membership

0:46.3

to your business, and by the way,

0:47.6

I think courses and memberships are like peanut butter

0:50.3

and chocolate, they just go together.

0:52.4

So if you've ever thought of adding a membership

0:54.2

to your business, do not miss this masterclass.

0:57.6

So go to emiportafil.com forward slash three secrets

1:01.4

to save your seat.

...

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