Welcome to the Main Street Business Podcast with your distinguished hosts, Mark J. Kohler and Matt Sorensen.

Both are best-selling authors and have over 25 years of industry experience with 10,000 client consultations,

making them the leading tax and legal experts in the nation.

Together, they'll unpack the most complex tax, legal, and financial strategies,

crucial for saving more,

stressing less, and building generational wealth. Today, they're your personal advisors.

Ready to break it down for you and make the tax and legal game easier than ever.

Here is Mark and Matt.

With Lady Gaga, first we said, look for the niche in the marketplace that isn't being filled

and fill it in the gay community to the fashion community.

And then the fashion, you know, magazines to the housewives who read them and then to their husbands.

And so the circles became larger and larger and larger.

And so you don't cast your net out to everyone

or else it will be diluted.

You've got to choose a niche and try to capture that niche

and then have concentric circles out to a broad audience gradually.

Whether they're a singer, a performer, a writer, whatever,

it's all about the music, It's all about my art.

And they don't realize there's a business here.

Running a bakery is very different than baking the perfect cupcake.

Welcome to the Main Street Business Podcast.

I'm so excited for our interview today with Wendy Starland,

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