561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 25 April 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever. Listen to Nathan and Jordan discuss: - How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing - Why scaling doesn’t start in Ads Manager—it starts with better inputs: offer, creative, numbers - The four leverage points that unlock profitable scale: product, audience, margins, and operations - How to use AI to generate ad angles and customer pain points - The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencers And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	The best ads are ones that are shot first person narrative on an iPhone.
0:04.7	However, most people can't just open their phone and bust out an amazing ad off the top.
0:10.0	So a really simple format for this, it's four steps.
0:13.7	The first step is grab attention.
0:15.1	Something that is directly going to break the ice and engage with the viewers to stop the scroll.
0:19.5	The next step is...
0:21.0	Yeah, that's really clever.
0:22.4	He's a master of performance marketing.
0:23.8	With over $300 million in profitable ad spend.
0:26.7	Scaling brands to 7, 8, and 9 figures.
0:29.4	His name is Jordan Menard.
0:30.9	If you want to target someone, the best way to do that is make creative that talks to that person.
0:36.3	Once you have that angle, distill it through
0:38.6	all three ad types. Make narrative ads, bumper ads, static ads talking about that angle. And if I only
0:43.6	had $1,000 a day to spend on Facebook ads, half that would go to image ads. How do you work out
0:49.2	if it is an offer problem or a creative problem? The best offers are the ones that make you feel stupid for not buying.
0:56.2	Where you see it and you're like, oh, dude, that is such a good deal.
0:59.5	How do I pass this up?
1:00.7	But when you get further and further, further down the road, what you'll find is...
1:08.0	Hear the stories.
1:09.8	Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:15.7	Welcome to the founder podcast with Nathan Chan.
	...

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