You're listening to the Impact Theory Podcast, your source of empowering ideas and actionable techniques from the world's highest achievers.

Join host Tom Billio, serial entrepreneur and co-founder of the billion dollar brand Quest Nutrition, on a journey to unlock your potential and realize your vision of success.

Welcome to Impact Theory.

Everybody welcome to Impact Theory.

You're here, my friends, because you believe that human potential is nearly limitless, but you know that having potential is not the same as actually doing something with it.

So our goal with this show and company is to introduce you to the people and ideas that will help you actually execute on your dreams.

Today's guest is an entrepreneur and media superstar who managed to turn a career as a professional skateboarder into a multi-million dollar empire that spans real estate, shoes, food, alcohol, entertainment, and several other verticals.

Not bad for a kid who dropped out of high school at the age of 16, moved west for the promise of a thousand bucks a month and spent most nights drinking and smoking weed until at 24 his sponsors thanked him for his service and told him that they believed that the best years of his life were behind him.

Instead of that shutting him down, however, this wake-up call lit a fire under his ass and he promised before his contract expired he'd be an entirely different person.

And despite people's doubts, he put his head down and got to work, swearing that he'd never get complacent again.

And over the next two years, he completely transformed himself, mind and body, and the resulting career is the kind of thing that people make movies about.

He's designed his own shoe, dozens of times over, launched the world's first true professional skateboarding league, and a first of its kind skateboarding channel.

He's made toys that were sold in Walmart, helped build multiple luxury brands, created a production company that's made hit shows for MTV, Nickelodeon, and CMT.

His shows Robin Big, Fantasy Factory, Ridiculousness, and Amazingness had not only made him a household name, they've essentially made him the modern face of the entire MTV network.

He's been attacked by a shark and a tiger, kissed a bear on the lips, and set the record for longest, backwards car jump, all in purpose.

He's also set 21 separate Guinness Book of World Records for skateboarding and actually flipped the car as a part of a Super Bowl commercial without the aid of CGI.

His diverse and staggering success is hard to comprehend, but it's all the result of intention and discipline.

So please help me in welcoming the founder and CEO of the full service venture studio, Dierdeck Machine, Rob Dierdeck.

Half of why I wanted to come here was for how epic the intro was.

And I really thought to myself, like, man, he's going to give me like a really cool intro and be psyched.

I can't wait to say what I love that about the show, and it was literally a thousand times better than I even expected.

So thank you, man. Thank you. Thank you, dude.

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