558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 4 April 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting the business while still working her day job and the lessons she’s learned about manufacturing, branding, and scaling a product-based business. Listen to Nathan and Dan discuss: - How Tori built a waitlist and used urgency to generate first-day sales - The viral Instagram moment that helped Sun & Daughter take off - The challenge of getting TGA approval for sunscreen and how she navigated regulations - The role of upsells and complementary products like hats and brushes in boosting revenue - The future of Sun & Daughter and plans for expansion beyond sunscreen And much more early stage business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	I would be lying if I'd said that I was never really looking to do something.
0:03.1	I work as a barber, so I always wanted to do something where how can I make money where I'm not the person cutting hair?
0:08.5	I started to like really look into sunscreen and realise that I couldn't find one that wasn't like thick or white or chalky.
0:16.1	And I was like, surely there is another solution to this.
0:19.4	So it's been hard. I could like be sending emails at the
0:22.7	park pushing one child on the swing, the other one playing in the sandpit and I'm sending an email.
0:27.4	But I also just do it when the kids are sleeping. Probably why I've got bags under my eyes.
0:31.6	But yeah, I think you just make it work. Our first day we made $4,000 at sales. I was happy with one. I was like,
0:39.9	try sell one, I'll be happy. Eventually, hopefully I can get cut down on cutting people's hair
0:45.7	and then hopefully one day go all and hopefully I outgrow my spare bedroom.
0:53.4	Hear the stories. Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:01.1	Welcome to the founder podcast with Nathan Chan.
1:07.1	We've got Tori Gill. He's the founder of a company called Son and Daughter, a brilliant sunscreen
1:13.1	brand, and she's a member of the Founder Plus community.
1:16.9	And she recently won a grant that we ran an incredible community event around, and Tori
1:24.1	was the winner.
1:25.2	And she was voted by our community for her brand, son and daughter, this incredible sunscreen
1:30.1	brand.
1:30.7	She only launched two months ago.
1:33.1	She's on track to do over $100,000 in three months, which is absolutely insane with this sunscreen
1:38.8	brand.
1:39.6	Tell us a little bit about son and daughter.
	...

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