#554 S2 Episode 423 - TRUSTED RISH-ource: How To Become A Trusted Source Of Information

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 29 January 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

ARE YOU TRUSTWORTHY? Rish Bhandari is back and in today’s episode, he and Collin talk about how dark social is starting to become a means of building pipelines for those who are using it properly. Rish also talks about how sellers can leverage dark social by taking time and effort to become a trusted source of information. Find out more in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTS RISH: TAKE TIME TO BECOME A TRUSTED SOURCE OF INFORMATION “You've got to become a trusted source of information, and I'm not saying that if you start posting today, you will start picking up, you'll start having the trust, it takes some time, you need to invest some both time and effort. Because you've got to create those resources yourself.” Connect with Rish Rishabh Bhandari | Content Beta | ContentBeta.com Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.7	My name is Colin Mitchell and welcome to sales transformation, a daily
0:41.6	podcast with the best moments from the most respected people in the sales world.
0:46.1	The goal of this show is to give you a daily dose weekends included in 10
0:50.6	minutes or less to help transform the way you sell. I hope you enjoyed today's
0:55.2	episode and now to David to tell you what you can expect in today's episode.
1:05.4	Are you trustworthy? Rich Benderi is back and in today's episode
1:09.7	he and Colin talk about how dark social is starting to become a means of
1:14.9	building pipelines for those who are using it properly. Rich also talks about
1:19.6	how sellers can leverage dark social by taking time and effort to become
1:24.5	an access to the source of information. Find out more in this latest
1:27.9	episode of sales transformation.
1:31.5	I think that content and dark social is challenging for teams to attribute
1:40.3	revenue. It's not like it works to a certain extent, but you can't track
1:45.9	everything, which is why I think a lot of teams have not fully leaned into it
1:51.1	as much. But I think that I've starting to see a bit of a shift in more
1:57.2	people to see, starting to realize, wow, this stuff actually really works and it works
	...

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