4.6 • 1.2K Ratings
🗓️ 28 September 2023
⏱️ 58 minutes
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0:00.0 | The History of Literature Podcast is a member of the Podglomerate Network and LitHub Radio. |
0:09.6 | Hey folks, it's Jack here to talk about the History of Literature Podcast. |
0:14.3 | No, not to ask you to listen, but to ask you to consider becoming a patron through our |
0:19.3 | Patreon account. |
0:21.5 | Producer Emma and I are extremely grateful to all our patrons, and this month we'd like |
0:25.8 | to invite you to become a patron too. |
0:28.8 | The money you share helps us to cover the costs of hosting, editing, and generally |
0:33.5 | putting out the best version of this humble little podcast that we can. |
0:38.1 | If you're finding some value in the history of literature and you're willing to send |
0:41.2 | us a little something each month, we would appreciate it. |
0:44.7 | Think of it as buying us a coffee each month. |
0:47.4 | Only if you can afford it, of course, that's patreon.com slash literature. |
0:52.1 | Or if you'd like to make a one-time donation, a lump sum with no questions asked. |
0:57.4 | You can do that at historyofliterature.com slash donate. |
1:02.2 | That's patreon.com slash literature or historyofliterature.com slash donate. |
1:09.0 | Thank you. |
1:10.4 | Hello. |
1:11.4 | In 1981, an Indian British man was making his bones at the advertising agency Ogilvy |
1:16.9 | in Mathur, coming up with slogans like naughty but nice, applied to some cream cakes, |
1:23.7 | and that'll do nicely, which helped American Express sell their services. |
1:29.4 | He invented the word irresistible. |
1:32.0 | Oh, and he also wrote a book called Midnight's Children, which became a bestseller and launched |
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