551: Could Influencer Marketing Work for You?

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 28 March 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. Raissa Gerona was one of the first brand-side leaders of the influencer marketing movement, pitching her idea for an influencer trip to her new employer, Revolve, as a way to build buzz, engagement, and sales through social media. The idea was a runaway hit, and now influencers are a key element of Revolve’s marketing strategy.

In this conversation, you’ll learn about the evolution of influencer marketing, advice for starting and growing your own business as an influencer, as well as how to leverage the power of this unique type of marketing for your own products.

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Transcript

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0:00.0	Before we dive into today's show, I am so excited to share about my brand new How Are You
0:07.6	Really Daily Reflection Journal.
0:09.9	It's a one-page a day quarterly journal that I created for you using the same methods
0:14.6	that turned me from a total journaling skeptic to a mega huge fan.
0:19.8	In this same heartbeat as my book, the journal is this daily nudge and chance to align with
0:24.1	your truest self so that you can check in, take a minute, and show up wholeheartedly for
0:29.2	everything your day holds, whatever that looks like in this season.
0:33.2	Order your journals for 2023 by December 12th to get them shipped in time for the holidays
0:38.2	at HowAreYouReallyJournal.com.
0:41.8	D-Stress while you reflect and learn how to turn those reflections into action at the end
0:46.9	of each quarter.
0:48.5	This is a system that will work for anyone.
0:51.4	That's HowAreYouReallyJournal.com.
0:58.5	That's what I love about influencers is that you know, you could just be the quote unquote
1:02.9	regular person, but just influencing people by just being yourself.
1:08.3	And that's to me what an influencer is.
1:11.1	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing, numbers,
1:16.3	and helping you to navigate both the messy and the magical seasons of this thing called
1:20.6	Life.
1:21.6	I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I
1:25.8	work from home in Rema 7 figure online business.
1:28.6	I teach you the tried and true secrets to building a career you adore.
	...

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