Hey everybody. Welcome to How Leaders Lead, where every week you get to listen in while I interview

some of the very best leaders in the world. I break down the key learning so that by the end of the

episode, you'll have something simple you can apply as you develop into a better leader.

That's what this podcast is all about. Today's guest is Jessica Kim,

co-founder and CEO of Ionacare. Now, how great is this? Ionacare is a digital platform for family

caregivers, and it connects them with every resource they could possibly need to care for their loved ones.

Jessica founded IonaCare because she herself was a caregiver and her mother's last days of life.

She experienced for herself just how frustrating and exhausting and isolating caregiving can be,

and she knew that there had to be a better way. Now, that's how great entrepreneurs think.

They truly care about their customers' problems on a human level, and then they set out to

solve those problems with excellence. So if you run a business yourself, if you dream about

doing that someday, or if your company serves customers in any way,

shape, or form, this conversation will inspire you on how to solve your customers' problems

at a human level. So here's my conversation with my good friend and soon to be yours, Jessica Kim.

Jessica, there's no doubt that you are a serial entrepreneur and you definitely are one of the

most creative persons that I know.

And I can't wait for everyone to hear your entire story.

But first, can you tell us about your latest venture,

Ionacare, and how it came about? Yeah, absolutely. So thank you so much for having me on,

David. So I started Iionicare because I was thrust into being a caregiver. I did not intend to

start a business. So my mom had pancreatic

cancer for about seven and a half years. And, you know, my dad actually lovingly cared for her

...