Golf Smarter number 542, published on May 31, 2016.

An introduction to Tour Edge and Exotics Golf Clubs with Joanne Miller, Director of Public Relations.

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Here's your host, Fred Green.

Welcome to a Golf Smarter podcast, Joanne.

Thanks, Fred. Thanks for having me. It's great to

have you. It's great to meet you here at the ING conference. What's going on with Tour Edge these days?

We've actually been really busy. This year, we've released the X-9 line under the Exotics name,

and it's been really successful for us this year. Our hybrid has been flying off the shelves

and doing really well. The feedback that we've been getting, it's the most forgiving hybrid people

have ever used. So to get that from our exotics collection, we've been very excited about that.

So you have two lines. You have the Exotics line and the Tour Edge line, which I think more people are familiar

with that.

What is the difference between the two lines?

Well, the way that the company has positioned ourselves is actually really good for the economy

and just from where the golf industry is going as a whole.

So the Tour Edge side was created in 1986, and it's the tagline golf's most solid investment.

So that brings something to the market where you have really good technology, and it is good,

but it's at a price point that is very affordable.

And then in 2004, David Glad, who was our president, he started to see things and think of different

...