540. “My marketing is sending mixed messages. Help!” | Coaching Session
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 14 December 2023
⏱️ 59 minutes
🧾️ Download transcript
Summary
Welcome to another coaching session episode of The Product Boss! In this episode, we're thrilled to introduce you to Sue, the dynamic founder of Simply Sues Naturally. You'll get an exclusive peek into her entrepreneurial journey as she discusses her unique business with us.
Our focus today is on driving growth from two pivotal angles: marketing and conversions. We dive deep to gain clarity on Sue's target market, ensuring her message resonates directly with her intended audience. This is crucial in crafting a brand that not only speaks to its customers but also stands out in the crowded marketplace.
Additionally, Sue opens up about her latest venture—venturing into the world of Amazon. Despite the enormous potential of this platform, she's facing challenges in achieving the desired results. Our session will explore strategies to enhance her presence on Amazon, aiming to turn those challenges into opportunities for growth.
Join us as we unpack these topics and provide actionable insights that can help not only Sue but also entrepreneurs like you in navigating the complex yet rewarding path of business growth. Are you ready to elevate your business strategies? Let's dive in and meet Sue!
Resources:
- Shop Simply Sue’s at simplysuesnaturally.com
- Follow Simply Sue’s on Instagram: @simplysuesnaturally
- The doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
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| 0:00.0 | I saw this beautiful home image that's really beautifully shot, |
| 0:03.4 | great colors, your packaging is great, |
| 0:05.5 | but just as dry skin, body care, right? |
| 0:08.5 | Instead of leaning into the problem |
| 0:11.0 | and your product being the solution and then also identifying am either right |
| 0:15.1 | customer or not for you. |
| 0:16.5 | Hi, I'm Jacqueline Schneider and and this is the Product Boss Podcast. I've helped launch and grow |
| 0:27.2 | thousands of product-based businesses, even one of my own. And over the last |
| 0:31.8 | 20 years I've seen behind the scenes of businesses just like yours. |
| 0:36.1 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent so many |
| 0:41.6 | hours studying it all. I've discovered what makes them |
| 0:45.1 | successful. What are mistakes they could avoid? How did they turn an idea into |
| 0:50.0 | successful business and what are strategies they have used to make more sales |
| 0:54.4 | and be discovered by more customers. This is what this show is all about. |
| 0:59.4 | Whether you're just starting out or you're looking to become a million dollar |
| 1:02.4 | product boss I'm here to give you |
| 1:04.4 | the permission to chase your dreams. No matter how big or small, all you need is the right |
| 1:10.0 | mindset, a little courage, strategy, and support, and you too can be the next million dollar |
| 1:16.0 | product loss. |
| 1:17.0 | Let's do this. |
| 1:21.0 | If you're someone who spends hours a day cranking out content, which I feel like all of us feel like we are, or you're always on the clock to come up with the next big idea, check again, let's talk about an AI-powered tool that will help lighten up your workload. |
| 1:35.1 | HubSpot's campaign assistant is a game changer for creating marketing campaigns at scale. |
... |
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