54: Simplifying your product’s value proposition

Build With Rob

Rob Dyrdek

Business, Entrepreneurship

5 • 636 Ratings

🗓️ 13 June 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

You think you know how to pitch the end user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into market. That’s when the real work begins. The consumer reaction may not be exactly what you has hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. This goal is to continue refining until it is simple, clear and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example.

To follow the Mindright story from launch day to now, go back and check out these episodes with CEO Chris “Bernie” Bernard:

EPISODE 4 https://youtu.be/7HVO7UtWOaY

EPISODE 13 https://youtu.be/SboaBN_VmRc

Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.

Balloon Website: https://getballoon.com/

Amanda Greenberg IG: @amanda.k.greenberg

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Transcript

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0:00.0	Welcome to Build with Rob.
0:04.0	It is your boy, Rob Deerdeck.
0:05.9	Today's episode, we got an amazing entrepreneur, has a company called Balloon, Amanda Greenberg.
0:12.7	And Balloon is this super unique software that essentially helps companies collaborate without group thing, right?
0:20.6	Essentially having, you know, the ability to hear from every single person in the company
0:26.6	through what they call flights or little programs that they create.
0:30.6	This is somebody that I know and have partnered with.
0:33.6	I actually met Amanda through another friend of mine, introduced me to her about creating
0:40.0	a flight, is what they refer to it, on balloon. Getballoon.com, where it is sort of, you know, a lot of
0:47.2	my philosophy of building business and different sort of aspects of that. But, you know,
0:53.2	today's conversation is super interesting because it's
0:55.9	really for me as someone that's even partnered with her and and been a part of the company itself
1:02.1	you know it had me really thinking about the value proposition of how they present uh their business
1:09.0	and and one of the things that they really, really talk about with their
1:12.3	business is reducing meeting times by 70%. But for me, I look at their business and it has so
1:19.7	much more value than that. It's actually creating these super high impact meetings as opposed to
1:27.3	reducing the time of meetings, you know, and,
1:30.8	and that's a nuance, right? It's a nuance on how you would describe what the core value of your
1:36.9	product or services when you're talking to potential consumers. And for me, it's something that,
1:42.7	you know, we are always hunting at the
1:45.2	Deerdick machine with all of our portfolio companies, right? You set out on a vision for how
1:51.0	you expect a company to work and what the value proposition of the product is. And you've
	...

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