532 - THIS is Your Creative Secret Weapon that You’re Ignoring

Creative Pep Talk

Education, Arts, Business, Design

4.8 • 2.2K Ratings

🗓️ 26 November 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Feeling lost on the creative journey? Download our 7 step Creative Career Path Handbooklet for FREE by signing up to our newsletter: http://andyjpizza.substack.com --- Who doesn’t want better opportunities? The key is standing out and having a unique creative offering. But that is much easier said than done, when it feels like EVERYTHING has been DONE! How do you find your edge? I have had some client opportunities come may way recently that felt SO perfectly custom tailored for me, and it got me thinking: how did these things fall into my lap? This episode is what I think helped me position my work in a way that attracted those “perfect fit” opportunities and I hope it helps you do the same! SHOW NOTES: Landmark Schoolhttps://www.landmarkschool.org “Standing out: an atypical salience account of creativity” Paperhttps://www.cell.com/trends/cognitive-sciences/fulltext/S1364-6613(24)00111-6?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS1364661324001116%3Fshowall%3Dtrue Producer / Editor: Sophie Miller http://sophiemiller.coAudio Editing / Sound Design: Conner Jones http://pendingbeautiful.coSoundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.com SPONSORS:SQUARESPACEHead to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK AEROPRESSCheck out Aeropress and use my code PEPTALK for a great deal: https://aeropress.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	To get great opportunities, you have to have a great unique selling point.
0:09.0	You have to stand out in a considerable, meaningful way.
0:14.0	But that is easier said than done when we live in a time where it feels like everything's been done. How can you do
0:22.3	anything unique? How can you have a unique selling point? It is very anxiety-inducing. It's difficult
0:30.0	to ask yourself, what do I have to offer that's different to what anyone else is doing? I've been
0:36.8	thinking about this recently
0:38.0	because this year, I've had a handful of jobs
0:41.7	that have just felt so tailored to what I do
0:46.7	and who I am as an artist.
0:48.8	And I've been thinking about, like,
0:49.9	what did it take to create these opportunities?
0:52.8	I was recently outside of Boston visiting a school
0:57.1	that I did a bunch of illustration for,
0:59.2	and it just, the whole opportunity just felt so tailored to me.
1:03.2	And it got me thinking about,
1:04.8	what did I do to put myself in a position for this to happen?
1:08.2	And it came down to a few things, but the most important was having a sense
1:14.1	of what the twist I put on illustration is or put on being an artist or a creator is. What is
1:22.0	my creative twist? So that's what we're going to talk. That's what we're going to talk about today.
1:25.4	We're going to talk about your unique selling point, your creative twist, how to find it,
1:29.9	and why finding it is maybe easier and more fun and less overwhelming than you think.
1:35.8	And if you stick around to the end, I'm going to be back with a creative call to adventure.
	...

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