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The Amy Porterfield Show

#531: The 4-Step Checklist I Use Before Adding Something New To Your Business

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.95K Ratings

🗓️ 3 January 2023

⏱️ 21 minutes

🧾️ Download transcript

Summary

What I do to ‘check myself' when I have a shiny new idea If I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things.  But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else. It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line. And here’s why: If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well. Now, there are certainly times when you should add something new to your business. I’ve done this many times. But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business. And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation. So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

How can I take this that it's so profitable?

0:03.2

Can I make it more profitable but actually work less on it?

0:07.1

That's when you hit the jackpot.

0:09.1

And that's usually something that you've done for a while.

0:12.3

That's matured that you've really dove into it to optimize it at a great level that you're thinking,

0:18.8

wait, maybe I could tweak a few things, maybe it could go on evergreen,

0:23.2

maybe it could make way more money but less of my time.

0:27.1

That's like my favorite thing.

0:32.2

I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-seven figure business,

0:37.9

but it wasn't all that long ago that I lacked the confidence, the budget,

0:42.3

and the time to focus on growing my small but mighty business.

0:47.5

Fast forward, fast many failed attempts and lessons learned,

0:51.4

and you'll see the business I have today.

0:53.6

One that changes lives and gives me more freedom than I ever thought possible.

0:59.2

One that used to only exist as a daydream.

1:03.2

I created the online marketing made easy podcast to give you simple, actionable,

1:07.9

step-by-step strategies to help you do the same.

1:11.1

If you're an ambitious entrepreneur or one in the making who's looking to create a business that

1:16.7

makes an impact and a life you love, you're in the right place friend, let's get started.

1:26.8

Hey there friend, are you ready for another business podcast obsession of mine?

1:32.1

Well, the podcast is called SideHussellPro and the host is Nikkela Matthews Accomay.

1:38.2

And you're going to learn actionable strategies to start small and get going wherever and

...

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