It is really important to OHLQ that producers, suppliers have visibility on how their products are performing.

It's only fair.

You know, it's only right for you to have that opportunity.

Just like you said, Kenny, what's working?

Do I need to do a marketing push for this?

I mean, what?

So that was something that was very, very important to the transparency and the visibility

on performance this is bourbon pursuit the official podcast Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

Control states, they have their ups and downs. People that live in control states love to complain about access to rare bottles,

yet I never really hear them complain about pricing. It's one of those, can you have your cake

and eat it two kind of moments. And on this episode, we get the inside scoop on one of Ohio's

unique control state systems with Andemic and Kristen Castle of OHQ.

They break down everything from why every bottle has the same fixed price across the state

to their incredibly efficient real-time inventory tracking, which, as you'll hear, is a big contrast to a lot of other places.

Anne and Kristen also give us the details on their highly

sought after single barrel Saturday events and how they are creating a fair playing field

for even smaller brands to compete in the state. We're also getting into the nitty-gritty,

discussing how issues like theft and recent cannabis legalization are starting to impact

the spirits market. So whether you live in

Ohio or you're just curious about how these control state systems work, it's going to be a must

listen. With that, enjoy this week's episode. And now here's Fred Minnick with Above the Char.

I'm Fred Minnick, and this is Above the Char. This week's idea comes from Harold Joyce,

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