527: Google Ads for Small Business
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 1 July 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.
Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/
From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business.
Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing.
Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times.
Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes.
Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. And now, here is your host. |
| 0:15.8 | Welcome to this episode of The How of Business. This is Henry Lopez. And my guest today is Adam, a man with |
| 0:21.4 | Ustas. Adam. Welcome to the show. Thanks for having me. We're going to chat today about Google |
| 0:28.1 | ads, but not from a technical perspective, from a small business owner's perspective. So |
| 0:33.1 | Ustas, as I'll tell you more about here in a moment, and Adam is with Ustas, is one of my trusted |
| 0:39.6 | service partners, especially for digital marketing. |
| 0:42.9 | Well, they are my trusted service partner for digital marketing. |
| 0:46.1 | We'll tell you a little bit more about them in a moment. |
| 0:48.5 | But if you want to get more information about the Howe Business, including the show notes page |
| 0:52.6 | for this episode, there's going to be a couple of links there in particular from some special offers from Ustas, then just go to |
| 0:59.8 | the howab business.com. That's also where you can find information on my one-on-one and group |
| 1:05.1 | coaching programs. So just visit the howab business.com. I also encourage you to please subscribe to my show wherever you |
| 1:12.2 | might be listening so you don't miss any new episodes. Let me tell you a little bit about Adam and |
| 1:17.2 | then we'll get into it with him. Adam Mann has a bachelor's degree in journalism and mass |
| 1:21.5 | communication and he started his digital marketing career back in 2016 while serving overseas in the Air Force. |
| 1:29.2 | As a data-driven person, as he identifies himself, Adam is always looking at numbers and |
| 1:35.0 | trends to optimize content and campaigns, digital ad campaigns in particular, to produce |
| 1:41.7 | the best results for small businesses. Adam is a Google Ads certified, |
| 1:47.0 | or is Google Ads certified. We'll talk about briefly what that means, as well as Duda Certified, |
| 1:52.0 | which is the website platform that Usta uses and one of the premier website platforms in the industry. |
| 2:00.0 | He is a digital search specialist at Ustas. |
| 2:03.8 | And so UstS is a digital marketing company, an agency that delivers results for small business |
... |
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