526 - Your Niche is Hiding in The Last Place You’d Look

Creative Pep Talk

Education, Business, Arts, Design

4.8 • 2.2K Ratings

🗓️ 15 October 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Feeling lost on the creative journey? Download our 7 step Creative Career Path Handbooklet for FREE by signing up to our newsletter: http://andyjpizza.substack.com --- Find your niche. Stand out from the competition. Find your unique selling point. Easier said than done. Right? In this episode we explore where your creative edge might be hiding and how to strategically think about your place within the creative markets you find yourself in. SHOW NOTES: Get the Creative Career Path Handbook by signing up to the newsletter: andyjpizza.substack.com Producer / Editor: Sophie Miller http://sophiemiller.coAudio Editing / Sound Design: Conner Jones http://pendingbeautiful.coSoundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.com SPONSORS:SQUARESPACEHead to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	On the creative journey, it's easy to get lost, but don't worry, you'll lift off.
0:10.9	Sometimes you just need a creative pepsa.
0:20.3	You know, you have to stand out you got to find out you got to find what is different about
0:26.5	the creative work that you make and what you have to offer but you look around at the people
0:32.1	doing what you're trying to do and you're like i am not super natural at anything. I'm like, I'm not adding up. I don't know if I can
0:42.3	even compete with these people. And I have felt like that. Like, I've told you before, like, I wasn't
0:48.9	even the best drawerer at my table in drawing class in high school,
0:54.5	let alone in the illustration industry.
0:57.3	And yet, I have been able to work with clients like Xbox
1:01.4	and Apple and Nickelodeon,
1:03.5	and I've been able to make a nice little thing here for myself.
1:07.0	And the same goes for color.
1:09.2	Like I, one of the biggest comments I get on my work is the color
1:14.4	choices that I make. And yet, I have a color deficiency. I'm like red, green, colorblind. And so,
1:20.6	I can talk about why you not measuring up might not be the deficiency that you think it is.
1:30.7	In fact, it might be, in some cases, the opposite.
1:34.3	It might be the key to finding out what's different about what you do and what you have
1:39.1	to offer.
1:40.2	And so by the end of that episode, I hope to have convinced you of that.
1:43.6	And also, if you stick around, I'm going to give you a tactic for defining those differentiators,
1:50.6	finding those unique selling points.
1:53.0	It's called Squidge the Gap.
	...

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