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The Foundr Podcast with Nathan Chan

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 16 August 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers. In this episode, learn learn: - How to leverage personal experiences to create innovative products - The importance of inclusivity in the beauty industry - How to build a brand with purpose with a focus on community - Strategic pre-launch marketing and influencer collaborations - Overcoming challenges in product development and manufacturing - Tactics for building customer loyalty and driving repeat sales - And much more beauty brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0

The numbers spoke volumes to us. We were like, there's a huge market here. There's a huge opportunity to pioneer a space that no one's pioneering and really bring inclusivity to the forefront of the beauty industry.

0:12.9

We purposely decided not to patent or trademark any of our tactile imprinting systems. They said, well, what are you going to do when every brand starts

0:21.3

adding braille to their packaging? Well, that's the point. We wanted to be the beauty industry

0:27.1

standard. That's what actually keeps us going. We're doing it for people in our community. We're doing it

0:32.1

for our own families. We're doing it to make this world a better place. I feel like it always takes

0:37.1

one person, one step to come to market and create something different.

0:40.9

And that's why we created Sisterwood.

0:42.6

We wanted to pioneer this space.

0:47.1

Before we dive in, I want to extend a warm invitation to join our thriving founder community.

0:52.4

It's the perfect place to discover more insightful interviews

0:55.3

aimed at helping you build, grow and scale your business.

0:58.4

So don't forget to hit subscribe.

1:00.7

Your support means the absolute world to us.

1:03.4

Thank you so much for subscribing.

1:05.5

Let's get stuck in today's discussion.

1:08.3

Hear the stories.

1:10.0

Learn the proven methods and accelerate your growth and future through entrepreneurship.

1:15.9

Welcome to the founder podcast with Nathan Chan.

1:21.8

So the first question that I wanted to ask was you guys took 2.5 years to launch your product. So, you know,

1:30.9

you spent a long time in pre-launch. You know, would you suggest that everyone takes this approach?

1:37.3

Well, firstly, Nathan, thank you for having us. It's such a pleasure to be here. And it almost

1:42.3

feels surreal, especially because we started with the

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