52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 3 August 2015

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram. Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake. In this episode you will learn: How to find your voice and personify your brand How to turn influencers into brand ambassadors Key tips on speaking to your target market The best ways to generate content for Instagram Hacks to scale your business to epic proportions & much more!

Transcript

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0:00.0	This is episode number 52 with the founders of Frank Boddy, Erica and Bree, of the Founder
0:06.3	Podcast.
0:08.6	What you need is thirst.
0:10.3	You need to be a thirsty human.
0:12.3	Who is intent on learning.
0:13.9	It's a really fascinating exploration of human potential.
0:20.2	The Founder Podcast.
0:23.2	Even the greatest entrepreneurs had help.
0:26.1	If you want to learn from the most successful founders on the planet,
0:29.6	you are in the right place.
0:31.8	Branson, Mark Cuban, Tony Robbins, Tim Ferriss,
0:34.0	Arianna Huffington, Steve Case, Gary V, Sophia Homeroso,
0:37.0	Barbara Corcoran.
0:37.7	Damon John.
0:38.9	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:43.4	This is not your average entrepreneur podcast.
0:47.0	The Founder Podcast.
0:57.5	Hey guys. Thank you so much for tuning in.
1:02.4	Before we start today's episode, I just want to let you know that our goal at founder is to help entrepreneurs succeed however we can by giving away high quality content
1:07.3	in the form of interviews, blog posts, podcasts, YouTube videos, you name it.
1:12.8	We put out so much content to help you.
1:15.2	And another interesting project that we're working on right now is partnering with
	...

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